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[podcast] How to Move & Innovate Faster: Beauty Accelerate Takeaways

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What processes, resources and innovation partners are needed to innovate distinctively in a crowded, fast-moving beauty marketplace?

"You need to raise the bar on everything you're doing on a number of levels," says Chris Hobson, president and CEO of Rare Beauty Brands and chairman of ICMAD. In this 10-minute preview of a forthcoming Beauty Accelerate session, Hobson outlines key product development and innovation lessons that will be presented by himself, Carley Caldas, director of NPD, eos; Dena Bruckman, CMO and NPD, Grande Cosmetics; and Elizabeth Corrigan, founder, The Complete Package.

The event takes place October 15 in NYC: registration is now open.

Key talking points, according to Hobson, will include:

  • Why distinctiveness of innovation matters
  • Speed of product development timelines: how to do it right faster, while delivering more distinctiveness
  • The speeds that various organizations can achieve: how large vs. small brands approach "fast"
  • Not going fast for the sake of fast: how to define and hone your processes for optimized innovation
  • Creating new approaches to product development
  • Sources to support brands' rapid innovation (supplier partners, market intelligence, consumer insights, etc.)

 

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