It would seem that Albéa Beauty Solutions is on track to becoming more than a beauty and personal care packaging company. It recently debuted four new innovations that demonstrate not only its place in the beauty packaging sector but in the actual makeup sector itself.
- The company describes this as a “crystal-like” pack that features a transparent thick bottom, cylindrical bottle that allows the eye or lip product to be visible to the user.
- The applicators can range from fiber or plastic mascara brushes, to lip gloss or eyeliner tips.
- New square lipstick packaging with a magnetic closing from Lipstick&Co available in both plastic and metal versions.
- The pack is available with lipstick mechanism, R-Touch.
The Focus Collection
- Inspired by makeup artists and beauty bloggers, Albéa’s first-ever beauty range is all about the eyes and brows.
- The seven products include: a corrector for eye contouring, a concealer and makeup fixer powder, an eyeshadow range, a four-color compact for the eyebrows, an eyeliner and precise applicators.
- The collection features a combination of specifically chosen packs, formulas and applicators in a square design range.
- The Albéa Beauty Solutions department created Fast-Track Beauty to accommodate the fast-pace at which the beauty industry moves.
- Fast-Track Beauty includes market trend analysis, pack and formula solutions, a time-to-market approach, turn-key project management and full control of the international supply chain, all of which support the company’s goal of “trendy, customizable products” that include applicators, full-service, promotional items, mold modularity and decoration.
- The Focus Collection (mentioned above) stems from this platform and allows customers to choose the collection as it is and benefit from maximum time-to-market, choose empty packs, customize the formula and more.
Anne Rutigliano, marketing director, Albéa, was quoted saying, “Our market is changing quickly: Innovation is accelerating. Market competition is fiercer. Volatility is higher. Digitalization is disrupting beauty’s business and marketing models. As a result, the name of the game is now time-to-market.”