WWP Beauty has launched the latest products in its Refill Revolution collection of refillable packaging solutions that aims to reduce waste and carbon emissions. Each product in the collection features a refillable design and targets different categories of beauty.
Related: WWP Beauty Earns Sustainability Accolades
Refill Revolution Airless Pens are touchless applicators that reduce carbon emissions by 60% after three refills, according to the company. It includes a cooling metal roller ball applicator for spot treatments, a triple micro roller ball applicator for targeted eye and lip treatments and an oval brush applicator for concealers and liquid complexion products.
Refill Revolution Multi-Use Face Stick produces 72% fewer GHG emissions after three refills. It features a multi-purpose, direct-apply design that produces minimal refill waste and can be made with post-consumer recycled (PCR) content. As reported by Global Cosmetic Industry, the Multi-Use Face Stick won Best Packaging Makeup Product at the 2021 Global Beauty & Wellness Awards.
Refill Revolution Multi-Use Body Stick features a refillable system with a mono-material refill cartridge and the option to add PCR content. It reduces GHG emissions up to 71% after three refills. This product won Best Packaging Hygiene Product at the 2021 Global Beauty & Wellness Awards.
Refill Revolution Powered Up Pump is designed to preserve formula integrity and has the option to add PCR content.
Refill Revolution Refill & Go Bottle features a portable design that can be refilled for a wide range of cream or gel-based formulas.
Michael Tognetti, global sustainability senior director of WWP Beauty, says, “This collection of intuitive refillable packaging was designed with components that could be used across all categories of beauty to show brands the possibilities of applying a refillable program to their existing line. Using our Eco-Analyzer tool, we have generated validated sustainability claims and carbon emissions reduction percentages to show our customers the sustainable impact refillable packaging has.”
