The Estée Lauder Companies (ELC) and Eastman have announced a global memorandum of understanding (MOU) that will enable ELC and its portfolio of brands to begin incorporating Eastman’s molecular recycling technologies and Renew resins into their packaging strategies. Renew resins can allow for up to 100% certified recycled content.*
The move will support ELC's 2021 sustainable packaging goals. This is the first sustainability-based agreement between Eastman and a prestige beauty house and will help drive the increased use of recycled and/or recyclable plastics in luxury cosmetics packaging.
ELC has committed that, by 2025, 75-100% of its packaging will be recyclable, refillable, reusable, recycled or recoverable. Additionally, the company will increase the amount of post-consumer recycled material in its packaging by up to 50% by the same year.
Further reading: Sustainable Packaging Decoded
Roberto Magana, senior vice president and chief procurement officer for The Estée Lauder Companies, said, “Our suppliers play a critical role in helping The Estée Lauder Companies continue to move the needle and think innovatively about sustainability. Eastman’s molecular recycling technologies and portfolio of Renew products will help drive the achievement of the company’s sustainable packaging goals while maintaining the high-quality aesthetic, safety and performance of our prestige products. We look forward to collaborating with them.”
Scott Ballard, vice president and general manager for Eastman’s specialty plastics division, said, “We are proud to partner with The Estée Lauder Companies, one of the world’s most iconic prestige beauty companies and a true leader in sustainability. We are excited to help them achieve their ambitious sustainability goals right now. Together, we can provide a shining example of what is possible today—not years in the future—to advance the circular economy.”