Amorepacific and Eastman are collaborating on sustainable packaging solutions that use Eastman’s molecular recycling technologies. Laneige is the first Amorepacific brand to utilize packaging made from Eastman technologies, with its Water Sleeping Mask jars using Eastman’s Cristal Renew co-polyester.
Related: Amorepacific Wins CES Innovation Award
Eastman's molecular recycling technologies break down hard-to-recycle plastic waste into building blocks to create materials that are comparable to traditional materials in clarity, luster and mechanical properties.
Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators and the environment. The process also reduces the use of fossil resources and results in 20%–50% lower greenhouse gas emissions than traditional manufacturing, according to Eastman.
Cristal Renew is available with 30% and 50% recycled content. The recycled content is achieved by allocating the recycled waste plastic to Eastman Cristal Renew copolyesters using a mass balance process certified by ISCC.
Jung Changwook, senior vice president of Amorepacific development and purchasing division, says, "Cristal Renew and Eastman's innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our 2030 A More Beautiful Promise, without sacrificing the premier beauty experience customers expect from Amorepacific.”
Glenn Goldman, commercial director for plastics at Eastman, says, "It's an honor to be selected as a partner in Amorepacific's sustainability journey. We look forward to working further with them to bring new innovations to market, beginning with the Laneige launch before the end of the year."