Estée Lauder Companies (ELC) is the first prestige beauty company to join the Pulpex partner consortium, a collection of companies from across industries which seeks the development of a recyclable paper bottle made from pulp.
Pulpex creates bottles from wood pulp using FSC-certified renewable feedstocks from responsibly managed forests. The new paper bottle is designed to be widely recyclable in the standard waste stream.
Other supporting companies include Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol.
ELC’s latest sustainable packaging goals include reducing the amount of virgin petroleum plastic in its packaging to 50% or less by the end of 2030 and achieving 100% FSC-certified forest-based fiber cartons and 75-100% recyclable, refillable, reusable, recycled or recoverable packaging by 2025.