2017 Beauty Packaging Trends: Smaller Packs a Big Punch


In a recent Euromonitor International report, the 2017 trends for the packaging industry were announced.

According to Rosemarie Downey, head of packaging, a major trend will be the flexibility in terms of pack sizing with an emphasis on smaller pack sizes.

The benefits of smaller pack sizes include…

  • Smaller packs allow consumer affordability in populous growing emerging markets, such as India who will lead the global growth for packaging in 2017
  • Smaller packs will serve to make product portability simpler, easier to use and elevate consumers experience with beauty brands
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