In a recent Euromonitor International report, the 2017 trends for the packaging industry were announced.
According to Rosemarie Downey, head of packaging, a major trend will be the flexibility in terms of pack sizing with an emphasis on smaller pack sizes.
The benefits of smaller pack sizes include…
- Smaller packs allow consumer affordability in populous growing emerging markets, such as India who will lead the global growth for packaging in 2017
- Smaller packs will serve to make product portability simpler, easier to use and elevate consumers experience with beauty brands
