Following its acquisition by Revlon for approximately $870 million, The Red Door by Elizabeth Arden is introducing a new name, Elizabeth Arden Red Door Spa, and a new logo. The move corresponds with the launch of new products, services and an omnichannel expansion.
In-spa, the overhaul includes renovated locations, a new treatment menu and new services. It will also introduce new therapeutic manicure and pedicure services, and Elizabeth Arden PRO Renewal, a new cosmeceutical-grade facial.
Outside the spa, The Red Door by Elizabeth Arden is introducing The Red Door At Work, which integrates its Manicube brand into its new omnichannel division. The Red Door At Work offers working professionals the quick convenience of beauty and wellness services, including nails, hair styling and massage, in corporate offices The service is currently available in New York City, Chicago and Boston, with Washington, DC, coming soon.
"This vision rings true today as we take The Red Door to the next level. Focusing on meeting our guests' needs never stops, and our guests now live and work in an always-on society."
The Red Door is also launching Events by The Red Door, initially in New York, Boston and Chicago. The service will create "social experiences" for parties of six or more, including corporate events. The services will be available in homes, retail locations offices and private event spaces at The Red Door Salon & Spa locations.
The Red Door by Elizabeth Arden is also introducing The Red Door Academy, a training and education program for operations management and the brand's service providers in facial services, hair removal, massage therapy, nail care, and hair styling and coloring. The Academy will keep staffers up to date on products, treatments, new experiences and overall customer experience.
The program is led by Cornelia Zicu, chief creative officer, in the face, nail and body disciplines, and hair experts Ben Stewart, national creative director, and Timothy Wandrey, national style education director.
"Elizabeth Arden created the spa experience over a century ago based on her philosophy that beauty and wellness can work in harmony to enrich lives," said Todd Walter, chief executive officer. "This vision rings true today as we take The Red Door to the next level. Focusing on meeting our guests' needs never stops, and our guests now live and work in an always-on society. The Red Door by Elizabeth Arden is redefining the spa experience to better meet their needs and lifestyle. Taking exceptional care of our guests is our passion, and it's exciting to continue innovating to create more seamless beauty and wellness experiences."