Habit Cosmetics has launched three collections of nail polish at Target—Flower Child Nail Polish Trio, Beach House Nail Polish Trio and Habit Cosmetics Nail Polish. The Black-owned, clean beauty brand aims to promote inclusivity in the clean beauty space.
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Habit Cosmetics’ nail polish is made with a gluten-free vegan formula and infused with myrrh extract to improve nail strength. The formulation is free of toluene, formaldehyde, formaldehyde resin, camphor, TPP, DBP, isobutylphenoxy epoxy resin, ethyl tosylamide, xylene and parabens. It is also Leaping Bunny and PETA-certified vegan and cruelty-free.
Flower Child Nail Polish Trio features three mini shades: Let’s Call It a Chartreuse (hybrid yellow-green), Melrose (hot pink) and, Mimosa Mami (orangey coral with soft gold shimmer). The packaging utilizes recycled plastic components and FSC-certified paperboard boxes. It costs $15.
Beach House Nail Polish Trio features three mini shades: Daisy Chain (lemon-frosting), Bop Bop! (turquoise blue/mint green) and Blue Jean Baby (denim blue). It also costs $15.
Habit Cosmetics Nail Polish is a range of organic and vegan nail polish in a variety of shades, including yellows, reds, purples, oranges, blues and greens, and finishes like glitter, metallic, sheer and others. Each nail polish costs $14. The brand also offers a top and base coat for $14 each.