Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur

Daise, the playful mood-matching fragrance and body care brand co-founded by Jaimee Lupton of Monday Haircare, has officially launched in Target stores nationwide following its success at Ulta Beauty.
Daise, the playful mood-matching fragrance and body care brand co-founded by Jaimee Lupton of Monday Haircare, has officially launched in Target stores nationwide following its success at Ulta Beauty.
Daise

Several beauty brands are making big moves with new retail expansions this February, including Daise, Imaraïs Beauty and Wildfleur. Daise, the playful mood-matching fragrance and body care brand co-founded by Jaimee Lupton of Monday Haircare, has officially launched in Target stores nationwide following its success at Ulta Beauty. Known for its mix-and-match scents and clean, cruelty-free formulas for Gen Alpha and younger Gen Z, Daise is projected to surpass $50M in retail sales in its first year.

Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has expanded to Target's beauty aisles.Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has expanded to Target's beauty aisles.Imaraïs BeautyImaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles. With vegan, sugar-free gummies targeting skin care, anti-aging, and wellness, Imaraïs aims to make beauty-from-within more accessible. The launch will be accompanied by experiential events and campaigns featuring high-profile ambassadors.

Wildfleur, a clinical skin care brand led by Tanushri Shah (formerly of SpoiledChild, among other companies), is bringing its flower-powered approach to Ulta stores.Wildfleur, a clinical skin care brand led by Tanushri Shah (formerly of SpoiledChild, among other companies), is bringing its flower-powered approach to Ulta stores.WildfleurWildfleur, a clinical skin care brand led by Tanushri Shah (formerly of SpoiledChild, among other companies), is bringing its flower-powered approach to Ulta stores. Launched under the Cove Brands banner on February 2, Wildfleur combines bioactives from flowers like marigolds and sunflowers with proven ingredients like vitamin C and retinol, redefining what "clinical" skin care can be.



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