
Several beauty brands are making big moves with new retail expansions this February, including Daise, Imaraïs Beauty and Wildfleur. Daise, the playful mood-matching fragrance and body care brand co-founded by Jaimee Lupton of Monday Haircare, has officially launched in Target stores nationwide following its success at Ulta Beauty. Known for its mix-and-match scents and clean, cruelty-free formulas for Gen Alpha and younger Gen Z, Daise is projected to surpass $50M in retail sales in its first year.
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Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has expanded to Target's beauty aisles.Imaraïs Beauty
Wildfleur, a clinical skin care brand led by Tanushri Shah (formerly of SpoiledChild, among other companies), is bringing its flower-powered approach to Ulta stores.Wildfleur