Euromonitor has announced the top retail concepts for 2015, including two entries from the beauty realm. The group surveyed 12 global offices and selected the best of the best from a shortlist of 40 candidates in grocery, non-grocery and non-store, and digital.
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Olfattorio, Srl's fragrance bar was highlighted for translating the fine wine sampling experience to premium fragrance. Euromonitor notes: "Consumers can smell and taste fragrances from paper cups, sitting at the bar and enjoying a different shopping experience."
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L’Oreal HK Ltd.'s Makeup Genius app was included for its use of facial mapping tech for its virtual mirror. Euromonitor notes: "Consumers can scan bar codes at point-of-sale areas to try on different products."