BrandSpark Announces 2016 Most Trusted Brand Winners


BrandSpark International recently announced the winners of the 2016 BrandSpark Most Trusted Awards winners for consumer packaging goods brands. The U.S. Most Trusted Health & Beauty award winners include:

  • Acne Treatment: Neutrogena
  • Adult Sunscreen: Coppertone
  • Anti-aging Facial Care: Olay
  • Body Moisturizer (tie): Aveeno, Jergens
  • Body Wash: Dove
  • Facial Cleanser: Neutrogena
  • Foundation: Covergirl
  • Hair Color: L'Oréal
  • Hair Removal: Nair
  • Hair Treatment: L'Oréal
  • Lip Balm: ChapStick
  • Lip Color: Revlon
  • Mascara: Maybelline
  • Men’s Body Spray: Axe
  • Men’s Deodorant/Antiperspirant: Old Spice
  • Men’s Shampoo & Conditioner: Head & Shoulders
  • Men’s Shaving: Gillette
  • Men's Skin Care: Dove
  • Women’s Deodorant/Antiperspirant: Secret
  • Women’s Facial Skin Care: Olay
  • Women's Shampoo and Conditioner: Pantene
  • Women’s Shaving: Gillette Venus

The results are based on the annual BrandSpark America Shopper study where more than 38,000 shoppers determine the winning categories.

68% of American shoppers will try new products from the brands they trust most 

“Shoppers want to make sure they are bringing products from trusted brands into their homes,” said Robert Levy, president and CEO of BrandSpark International. “The annual BrandSpark Most Trusted awards honors the brands Americans trust most—those they would recommend to friends and neighbors. This award boosts shoppers’ confidence when make a purchase decision.”

According to the marketing research firm, 68% of American shopers will try new products from brands they trust the most. Plus, makeup, hair color and shampoo are categories where two-in-three shoppers prefer to stick with their top brands. 

Winners were also announced for Canada, China and Turkey. To read more, visit

More in Digital/E-commerce