Mary Kay, which recently unveiled its new manufacturing site, is bringing new faces to the mix. More than half of Mary Kay's independent beauty consultants are Latina, Asian or African American, according to data released during the company's beauty consultant convention in Dallas.
Almost 50% of new Mary Kay consultants are aged 18-34. In addition, more than 150,000 new Mary Kay independent businesses have been started in the first half of 2016. Today, the company is a $4-billion global brand.
During the convention, Mary Kay touted its digital platform to aid its 21st century sellers, including the myCustomers+ app, which "turns an Independent beauty consultant's smart device into a fully functional mobile office," according to the company.
"With nearly 85 million visits a year, marykay.com and Mary Kay Independent Beauty Consultant Personal Websites continue to give consumers a personalized, dynamic and engaging shopping experience."
"For more than 50 years now, our unparalleled business opportunity coupled with the long-standing success of our irresistible beauty products have appealed to women of every age and demographic," said Darrell Overcash, president of Mary Kay Inc.'s North America region. "As we welcome women from every corner of the United States for our annual U.S. Seminar, we are thrilled to see new faces as well as members of our independent sales force who return to celebrate with us year after year."
"At Mary Kay, we are dedicated to providing superior, personalized customer service whether it's in-person or online while also continuing to provide a variety of modernized tools and technology for our independent sales force," said Sara Friedman, vice president of U.S. marketing for Mary Kay Inc. "With nearly 85 million visits a year, marykay.com and Mary Kay Independent Beauty Consultant Personal Websites continue to give consumers a personalized, dynamic and engaging shopping experience."