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252 Results
Type: Article
Section: Retail
Digital/E-commerce
Understanding Social ROI in the Beauty Industry
Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
Event Coverage
Real Relationships Power the Beauty Industry
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Ingredients
Social Beauty: How New Developments in Social Media are Changing the Industry
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
News
Building the Beauty Industry: What to Expect in M&A in 2014
While the professional skin care market and beauty devices look primed for M&A in 2014, the opportunities are really endless for companies and brands with a well-defined niche.
News
CEW(UK) Mentoring Event: Beauty at QVC
CEW(UK) welcomed Joanne Lee, buying director, beauty and jewelry, QVC UK, to share her knowledge of the beauty industry and understanding the beauty customer.
Digital/E-commerce
The Online World—Beauty Counter of Tomorrow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
Skin Care
In the Year 2013: What Beauty Experts See for the Future
Beauty industry experts share their expectations for the coming year with Ada Polla and
GCI
magazine.
Ingredients
Men's Beauty
Men in the United States are evolving, and the beauty industry must evolve with them.
Ingredients
Innovate or Die: A Q&A with Mintel Beauty and Personal Care Global President Jane Henderson
Innovation may seem to be more of a buzzword these days, but true innovation is still very necessary to keep the beauty industry vibrant.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
News
Sweet Tarte: Taking Inside-Out Beauty to Heart
Beauty inside and out is more than an industry catch phrase at tarte cosmetics. It’s a way of doing business that starts with the product and extends to packaging and personnel.
Skin Care
Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
Regulatory
The Future of Beauty
Paying attention to what’s going on should serve you better than rolling the dice. GCI magazine editors share the latest on major trends that are shaping the beauty industry of tomorrow.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Event Coverage
FIT Talks "Beauty in a Digital World"
Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
Event Coverage
CEW Explores Digital Beauty
Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.
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