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Trends in the Beauty Industry Job Market

As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.

Post-recession Beauty Industry Trends

“Frontier Markets,” value, new engagement and sustainability highlighted in brand communications key.

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How Connected Consumers are Creating A New Beauty Industry

Connected consumers are taking full advantage of the digital revolution currently sweeping the beauty industry, and it's up to beauty brands to engage and build brand loyalty with these influential shoppers.

Multinationals Target Brazil’s Beauty Industry for Growth Despite Drop

Although Brazil’s beauty industry displayed less than double-digit growth for 2013, big industry brands and suppliers are still creating partnerships and announcing investments there.

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Understanding Social ROI in the Beauty Industry

Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.

CEW 2012 Achiever Award winners (from left) Laurie Black, executive vice president, general merchandise manager, cosmetics, Nordstrom; Jill Belasco, founder and CEO, CoScentix; Laurice Rahmé, president and founder, Bond No. 9 New York; and Alina Roytberg, co-president and co-founder, Fresh.

CEW Recognizes Beauty Industry Achievers

Jill Belasco, Laurie Black and Alina Roytberg honored as 2012 CEW Achievers; Laurice Rahmé, president and founder, Bond No. 9 New York, received CEW’s Great Idea Award for Fragrance Innovation.

'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.

Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry

"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.

Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale’s, discussed strategic business partnerships at the September 2013 CEW Newsmaker Forum.

Real Relationships Power the Beauty Industry

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.

2013 Cosmoprof North America Brings Beauty Industry Together

The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.

Future Beauty Industry Leaders Forecast Beauty in 2020

FIT master’s degree program celebrates 10th anniversary with special capstone focused on the future of beauty.

Social Outbound Engagement and the Beauty Industry

With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.

VR will bring us into a space where we will be made to feel relaxed and attractive.

How the Metaverse is Reshaping the Beauty Industry

A more realistic presence and a stronger, more authentic connections are at our fingertips—and that’s wildly compelling for all of us as individuals, but especially for entrepreneurs.

The all-day Zoom factor has made us all hyper aware of how we look.

Zoom Continues to Change the Beauty Industry

Women have shifted their makeup and skin routines as Zoom has become a prominent means of communication during the pandemic.

Is the Beauty Industry Listening to Multicultural Consumers?

People of color face difficulties in finding the right products, creating both frustration and new innovation opportunities for brands and retailers.

Beauty Industry Wakeup Call on Emerging Markets

The rise of India and South Korea, strength in mature markets, trading down in Brazil and slow growth in China.

Social Beauty: How New Developments in Social Media are Changing the Industry

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Eco-labels: Environmental Marketing in the Beauty Industry

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.

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How the Beauty Industry is Evolving Around Indies

Shifting consumer preference is challenging brands and the supply chain to innovate in new and more dynamic ways.

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