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Type: News
Section: Consumers & Markets
Queries for mature skin makeup over the most recent 12-month September-September period revealed “medium volume,” per Spate. Notably, Laura Geller was one of only two brands to dominate these searches. Its eponymous founder (pictured here) will share her legacy of knowledge about Gen X's beauty journey during Beauty Accelerate 2025.
Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)
Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.
Jan 23rd, 2025
From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.
Top Beauty Influencers to Watch in 2025
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.
Jan 22nd, 2025
JB Skrub, founded by advertising vet Jill Biren and actress Julie Bowen, was built around the needs of tween boys, a key Gen Alpha cohort.
Gen Alpha and Beauty: How to Engage the Youngest Shoppers Responsibly
So-called "Sephora Kids" are heavy users of beauty; they're also more brand-conscious than young adults, favoring labels such as Drunk Elephant, Glow Recipe, Sol de Janeiro and more.
Jan 17th, 2025
Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.
From Salon Results to Personalized Routines: The Future of Beauty Technology
How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.
Jan 15th, 2025
The beauty industry navigates a changing landscape—balancing innovation, sustainability, and cost control amidst rising challenges.
Managing Costs and Supply Chain Disruptions in the Beauty Industry: Insider Insights
The beauty industry is navigating unprecedented challenges, but brands are stepping up with innovative solutions. From leveraging predictive analytics to streamlining supply chains and prioritizing sustainability, the focus is on balancing cost control.
Jan 14th, 2025
Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.
What’s Driving Beauty & Personal Care Growth in 2025?
Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.
Jan 14th, 2025
The report pairs Spate’s data-driven insights with a beauty innovation lens from the editorial team at Global Cosmetic Industry, a trusted resource for beauty innovators—from ingredient and packaging suppliers to product developers and beyond.
🔓Unlock the Future of Beauty: Limited-Edition 2025 Trend Report (Beauty Accelerate Attendee Exclusive)
Register now for Beauty Accelerate 2025 to unlock exclusive access to this game-changing report.
Jan 13th, 2025
Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.
**The Future of Beauty: How Longevity is Shaping Innovation**
How R&D, product innovation and marketing teams can tap into the red-hot longevity market.
Jan 13th, 2025
Millennials are dialing back discretionary spending; makeup is feeling the impact.
Makeup's Millennial Problem
As these shoppers age, "their needs and priorities change," according to a recent analysis by Circana's Larissa Jensen.
Jan 9th, 2025
According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.
Fragrance Has Immense Momentum Going into 2025: New Data
Taken together, NielsenIQ notes 2024 trended "above historical sales levels."
Jan 9th, 2025
Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.
Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures
Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.
Jan 6th, 2025
More consumers are choosing facial moisturizers that contain SPFs, as they are seen as an affordable substitute for sun protection for consumers who wish to simplify their beauty routines and reduce their discretionary spending.
Skin Health & Sun Care 2025 Playbook
Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.
Jan 6th, 2025
Fragrance sector growth has been seemingly unstoppable recently; but that's just one story we're keeping an eye on for 2025.
2025 Beauty Radar: the Stories That Will Matter This Year
Plus: We welcome a new associate managing editor.
Jan 6th, 2025
woman turned looking over shoulder soft bob haircut
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Dec 19th, 2024
“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.
What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data
Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.
Dec 17th, 2024
Adobe Stock by Prostock-studio
Top 25 Beauty Brands in Influencer Marketing
According to Traackr, a provider of influencer marketing software, the below 25 beauty brands in the United States, United Kingdom, and France are paving the way in influencer marketing.
Dec 16th, 2024
No doubt, Global Cosmetic Industry readers favored an eclectic mix of news and analysis this year.
Global Cosmetic Industry Wrapped 2024: Our 10 Most-read Stories
What does Dwayne Johnson have in common with a novel pigmentation technology?
Dec 12th, 2024
'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.
2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Dec 10th, 2024
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