Could Korean beauty's time in the spotlight be coming to an end?
Over the past few years, beauty lovers around the world have ogled over K-beauty skin care and makeup, but a recent article from the South China Morning Post suggests that while K-beauty isn't slowing down, it may soon have to share that spotlight with its Japanese neighbors.
J-beauty has been in the beauty and personal care zeitgeist a lot lately. From the U.K. launch of Decorté to the launch of LenaJapon's ecommerce site in the U.S. to the launch of Shiseido's Posme and its millennial-focused skin care line, Waso, the article suggests that 2018 could be the year niche labels help Japan overtake Korea.
According to the article, J-beauty is "steeped in age-old rituals, [and] has already begun changing the faces of women across continents. Japan, after all, is the country that took double cleansing mainstream, created essences as a skin care category and taught the world that cleansing oils were not an oxymoron ... And it continues to push the boundaries of innovation by marrying old-school principles with technology and environmental factors."
J-beauty Brands to Keep on Your Radar
- Shiseido
- Fairydrops
- Sensai
- DHC
- Suqqu
- Yu-Be
- Decorté
- Damdam
- SK-II
- Albion
- Addiction
- Chicca
- Flowfushi
- RMK
- Shu Uemura
- Kate Tokyo
- NaturaGlace
For more information, please visit www.scmp.com
