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Two purple Maelys skincare product bottles: Get-Whipped and Get-Taut cosmetic containers

MAËLYS and Whipnotic's Get-Whipped Collaboration Takes Gourmand Body Care to the Next Level

MAËLYS’ Get-Taut Body Firming Mousse gained rapid popularity for its whipped texture and visible firming results, selling out in its first week.

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Zenakine: the Beauty Ingredient That Makes You Smile (Literally)

Zenakine helps release feel-good messengers in the skin, reduces cortisol damage and even supports better emotional balance.

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Bubble Launches Leighton Meester 'Radical Joy' Campaign Amid Potential Sale

In July 2025, Global Cosmetic Industry reported that legacy beauty companies may seek growth by selling off weaker brands and acquiring faster-growing upstarts.

Woman applying makeup with cosmetic brush and foundation stick

Stick to It: Makeup’s Growth Agenda for 2025-2026

Convenience and skin-loving ingredients define many of makeup's top-performing categories.

Woman in flowing white dress standing by traffic light in urban Vietnamese streetscape

Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances

This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.

Coty Inc. FY25 Results: Resilient Fragrance Growth and Strategic Plans for FY26

Coty expects gradual sales improvement in FY26, starting with LFL declines of 6-8% in 1Q26 and 3-5% in 2Q26.

Red and white skincare spray bottle splashing with water droplets

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Aerin perfume bottles in clear glass with blue and gold caps displayed in rows

Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026

Skin care net sales dropped 12%, mainly due to reduced performance in Estée Lauder and La Mer, impacted by weak consumer sentiment in Asia.

Person applying sunscreen on shoulder near swimming pool with turquoise water

Safety Alert: Sunscreen 'Doping' and Foam Formats Raise Red Flags

Recent regulatory attention highlights both hidden sunscreen actives in cosmetic products, and the legal gray zone of mousse-format sunscreens — prompting calls for clearer labeling and format approval.

Surreal red and black image with multiple reflections of a woman in dramatic pose

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

Woman with curly hair applying foundation on her cheek

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

Two young women sitting on couch, one holding cardboard box, discussing package

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Does Beauty Have a Tariff Workaround?

Under the "First Sale" rule, companies involved in multi-tiered transactions can use the price paid in the initial sale.

Person in green sweater looking stressed while checking smartphone

Built for Burnout: How Potion Tackles Stress-Smart Skin Care

In an age of overstimulation and chronic stress, people need skin care that keeps up with real life. The founder of Potion Skincare explains how she did just that.

Warehouse store aisle with shelves of bottled products and shopping cart

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

Two women reviewing skincare products together near a window

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.