Search Global Cosmetic Industry: Page 4

2,835 Results
Section: Consumers & Markets
Hotel sampling programs can help bring eyes to a brand at the point of use, one of the most direct (read: low cost, high value) paths to engaging a consumer. More than that, a sampling program introduces hotel visitors to your line of products, whether it’s skin care, hair care, body care, etc.
Hotel Amenity Strategies for Beauty Brand Growth
Sampling programs represent a low-cost, low-barrier-to-entry, high-return secret weapon for savvy beauty marketers.
Jan 2nd, 2024
The days of rigidly defined beauty categories are fading away and the future of beauty lies in the ability to create strong brands that offer holistic and personalized experiences that resonate with the evolving preferences of today's consumers.
4 2024 Beauty Trends: an Incubator's Perspective
Piyush Jain, CEO of Maesa, discusses four trends shaping the innovation he expects to see in the year to come.
Dec 27th, 2023
The skin care sector has outpaced makeup growth since May 2023. That said, Spate data reportedly points to a TikTok beauty zeitgeist dominated by makeup, which could signal enough strength for color to come out on top.
2023 Beauty Sales (North America): a Preview
According to a new analysis from Circana's Natallia Bambiza, "Makeup is the strongest performing category in the U.S. prestige beauty market this year," yet skin care could still eclipse the category when year-end totals come in.
Dec 27th, 2023
Thrive Causemetics is currently highlighting its liquid lash extension product in combination with lash growth mascara for volumizing and lengthening effects.
Trending: Thrive Causemetics, Astral Projection, Biotin Spray, Botox Serum and More
Our weekly Consumer Pulse video on socials uncovers cosmetic-related searches rising in interest across the web. Now trending: Thrive Causemetics, Seint, Make Up For Ever, biotin spray, Botox serum, semi-permanent nail polish and more.
Dec 22nd, 2023
“We are thrilled with Skylar’s extraordinary performance since joining the Starco Brands family,' said Ross Sklar, CEO of Starco Brands. 'This success story is a testament to our strategic vision and the team’s relentless pursuit of innovation and excellence. Skylar’s record-breaking quarter is not just a milestone for the brand but a clear indication of our ability to identify and cultivate brands with immense potential. Our focus on synergizing operations, optimizing marketing strategies, and strengthening retail partnerships has been instrumental in this achievement.'
How Skylar Accomplished Its Most-profitable Quarter Ever
Marketing on Amazon involved leveraging the retail platform's data and analytics tools, while Sephora efforts included targeted campaigns to beauty enthusiasts and in-store promotions, alongside online marketing.
Dec 21st, 2023
Collectively, these experts will illustrate how new digital tools, changing workflows and much more can support rapid, consumer- and influencer-winning innovation, even among modestly sized brands.
Summer Fridays, Spate, Good Face Project & Bluebird on the Digitization of Beauty
From AI-driven trendspotting to rapid clean and sustainable product innovation, emerging tools are helping brands move nimbly and efficiently across marketing and R&D functions.
Dec 19th, 2023
Google's holiday list unveils the most searched beauty products and categories of 2023.
Google's Most Searched Beauty Products and Categories of 2023
In skin care/body care, top trending products included Starface Hydro Stars, La Roche-Posay's Cicaplast Hand Cream and Summer Fridays' Lip Butter Balm.
Dec 13th, 2023
In January of 2023, the CMA expanded its work on environmental claims to include fast-moving consumer goods (FMCG). These are essential items that include food and drink, cleaning products, toiletries and personal care items.
Unilever Eco Claims Under Scrutiny in Greenwashing Investigation
In January of 2023, the CMA expanded its work on environmental claims to include fast-moving consumer goods (FMCG). These are essential items that include food and drink, cleaning products, toiletries and personal care items.
Dec 12th, 2023
A recent survey found that 98% of respondents believe intimate care and sexual wellness are important parts of overall health and happiness, while 94% appreciate that brands are making products to address their personal needs.
Intimate Beauty: What’s Next
Addressing skin sensitivity for the whole body.
Dec 12th, 2023
Body care, color cosmetics and skin care top the list of categories represented on Kline's list of acquisition-worthy indies.
UPDATE: 25 Indie Brands Ripe for Acquisition
Hair care brands on the Kline list include Amika, IGK, bonding disruptor K18 and Verb.
Dec 11th, 2023
Jellyfish aesthetics, aquamarine beauty, body care and more top Pinterest's 2024 trends.
Pinterest Unveils 2024 Breakout Beauty Trends
Apparently jellyfish are the new mushrooms. Driving trends in fashion and home goods, the aesthetic will influence hair, with jellyfish haircut engagement up 615%. Interest is centered among millennials and Gen Z.
Dec 11th, 2023
LIFT Ventures' key interests include novel technologies, innovative platforms, high-growth brands and new business models, per the company, and will center primarily in the Western hemisphere.
Shiseido's LIFT Ventures Group Announces 2 Inaugural Investments
The group's first investments are in San Francisco-based Phi Therapeutics, Inc. (Phyla), a specialist in bacteriophage technology, and in Sydney-based Patrick Kidd Holdings Pty Ltd., a men’s grooming brand.
Dec 8th, 2023
This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.
2023 Beauty Wrapped: Most Read Stories of the Year
What the industry read this year: from 2024 trends to skin care consumer surveys to new sampling tech and more.
Dec 8th, 2023
What instills confidence in consumers to make their first purchase from a brand? A free on-demand/live webinar will help brands answer this critical growth driver.
Getting the Beauty Consumer to Make That First Purchase
How can brands build trust with shoppers and ensure they ultimately click that buy button.
Dec 8th, 2023
On the ingredient front, top sustainability-related claims driving dollar growth include cruelty-free (up 18.1%), compostable (up 30.9%) and plastic free (up 12.2%).
Plastic-free, Compostable, Refillable Beauty Driving Growth: NielsenIQ
The report adds that while many consumer prefer nature-derived ingredients, brands and supply chain partners may be challenged to harvest these materials at scale without negative environmental impacts. Transparency will be critical.
Dec 8th, 2023
Videos on 'plump primer' have reached some 2.7 billion views on TikTok.
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Dec 7th, 2023
Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Dec 3rd, 2023
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
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