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Section: Ingredients > Launches & Claims
Launches & Claims
Kao Raises Shield Against Dust and Pollen in Hair
Kao Corp. presented new findings on the adhesion and negative effects of dust and pollen in hair. From this, researchers designed a shampoo and conditioning system to suppress this adhesion based on an oil-absorbing polymer.
Skin Care
The Beauty in a Legacy
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
Launches & Claims
Biopolymers for Sustainable Beauty Innovation
Here's why formulators should be taking a closer look at their polymer selections to achieve consumer-driven product innovation.
Hair Care
Fixate™ Keratin: Hair Transformation from the Inside
Straightening techniques can make the hair smooth and shiny, but over time they can cause the outer layer of the hair to become damaged. Ultimately, this damage will cause unsightly dullness and breakage of the hair.
Launches & Claims
When Beauty Meets Biotech
The rewards of finding and fulfilling the opportunities of biotech/beauty partnerships are enormous for the beauty industry.
Launches & Claims
Envelope-pushing Beauty Ingredients
The latest launches offer unique functionality and claims for brands seeking to advance product innovation.
Color Cosmetics
Multifunctional Beauty Product Effectiveness
A blog post from The NPD Group explores the popularity of multifunctional beauty products and if they're delivering on all the promised benefits.
News
Beauty for a Troubled Planet
Anti-pollution products are evolving as global consumer awareness rises.
Skin Care
Beauty in Layers: Multitasking Ingredients
A variety of ingredients offer more than one claim or benefit; the trick is knowing how to best use that to your brand’s advantage.
Launches & Claims
Symrise Presents Clear Beauty Concept
Clear Beauty focuses on three fundamental concepts: environmentally safe; sustainable and ethical; and safe for the skin.
Launches & Claims
Taiki's Bōshi Transforms Waterless Beauty
Taiki currently offers Bōshi Nano Strips and CBD Soothing Nano Strips.
Consumers & Markets
7 Beauty Predictions for 2025
From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.
Devices/Tech
AI is Already Reshaping Beauty
From product development to rapid ingredient discovery and accurate skin analysis, artificial intelligence has arrived.
Launches & Claims
L.A. Police Seize $300K Worth of Counterfeit Cosmetics
The Los Angeles Police Department has seized more than $300,000 worth of counterfeit cosmetics–which gave consumers bumps and rashes–in the downtown area.
Launches & Claims
Mary Kay Names Vitamin C the Anti-pollution Answer
Vitamin C is good for more than fighting colds. According to Mary Kay research, it's also just what the doctor ordered for anti-pollution skin care.
Launches & Claims
[video] How Science-forward Marketing Closes the Knowledge Gaps
Deciem launched its “Everything is Chemicals” campaign to counteract fearmongering in the cosmetics market. Learn more about their science-first message in this video interview with Rita Silva, science communications associate for the company.
Color Cosmetics
Customization: the New Beauty Paradigm
Various levels of individualized products and experiences are reshaping the industry.
Hair Care
Chasing Tomorrow’s Beauty Trends
Track down some of the hottest niche beauty brands in hair and skin care, and learn the trends that are helping them get noticed.
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