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Type: Article

Section: Ingredients > Regulatory

Seeking the Magic to Delight Consumers

Both suppliers and marketers continually speak of the need to delight consumers as the on-shelf options grow for them. Cognis has created an “It’s Magic” theme, showcased at the Society of Cosmetic Chemists Suppliers’ Day in May 2010, leveraging the concept to explore formulations that have the potential to astonish consumers and can be marketed with a whiff of magic.

Structured Surfactants

A new look at a well-known ingredient class yields new possibilities and a tool for innovation.

Nano Sunscreen from the Garden

English ivy nanoparticles may offer better sun protection than metal-based nanoparticle UV filters with improved optical properties, less safety concern and a more uniform particle size.

New Avenues for Fragrance & Beauty Foods

As Euromonitor International’s latest data indicates, concerns with ingredients’ safety and suppliers making greater inroads in developing organic and natural perfumes may soon break the traditional norms of the fragrance world.

The Mysteries of R&D, Part II: Why Do They Always Say “Not Ready Yet”?

Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.

Natural Antiaging

As baby boomers age, they continue to exert their market force on the industry, seeking more and more antiaging solutions. However, they are also looking for natural beauty care elements, and smart brands are learning to incorporate the two.

Fueling the Market—Fragrance Observations

With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market.

The left-handed and right-handed molecules usually have different physical, chemical and biological properties.

Chiral Skin Care

An understanding of the biological importance of chiral ingredients and their applications in skin care will allow brands to communicate high-level claims to target consumers.

Two Views of Safety

The safety of fragrance is under fire from special interests. Understanding where challenges originate and the nature of the message of these challenges will allow better-informed decisions about a fragrance brand or fragranced product.

L’Oréal Looking to Make an Acquisition; Avon May Not be a Good Fit

Euromonitor International provides analysis of the market based on recent acquisition activity and a report on L'Oréal's interest in acquiring Avon; such an acquisition would lift L'Oréal to the leading market position, ahead of P&G, but challenges may make this specific move unlikely. Company may very well look at other high-profile acquisition targets, including Beiersdorf.

Future of Leadership: (from left) Caroline Ornst (Firmenich, Inc.), Lea Koussoulis (L’Oreal USA), Carlotta Jacobson (CEW), Marixsa Rodriguez (Victoria’s Secret Beauty), Carly Guerra (Estée Lauder Companies).

The Future Of Beauty: The Future of Leadership

What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when it showcased its final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the third of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI magazine's August issue.

Avoiding the Unavoidable

With sun exposure as the most common cause of premature aging, innovative companies continue to research and provide ever more technologically advanced solutions.

For Tarte’s 10-year anniversary in 2010, CEO Maureen Kelly turned to celebrity and runway makeup artist Tina Turnbow, left, for her fashion expertise before launching the Flower Child Limited Edition Collection.

The Perfect Marriage

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.

A Lesson in Sustainability: Natura's Marcos Vaz

Natura’s sustainability director talks about the advantages and barriers of adopting the responsible use of biodiversity as a platform for ingredients and product development, demonstrating it is possible to achieve the perfect balance between social development and economic success.

The Crossover

The crossover between marketing and R&D is imperative for the type of success brand owners can hang their hats on, and we all must seek new opportunities for marketing and R&D collaborations.

Nanobeauty

Nanotechnology has many potential applications for beauty, and a public attracted to technology and the effective delivery of actives will be attracted by “nano” on the label.

Photographer: Jesse Hill; Art Director: Aniko Hill; Model: Amanda Riley/Ford Models; Makeup and Hair: Hilla Peer; Photo Assistant: Stephanie Cottle

The Whole Picture—A Professional Beauty Photo Shoot

One of the keys to successful branding is developing an emotional connection between the brand and the consumer, and photography is among the most important elements in making this connection.

Consumer-driven Change—Supplier Insights

The hair care market has changed from one of pure function and cleanliness to addressing specific hair problems and concerns, and this is particularly evident in ethnic hair care. Victoria Royster, senior customer sales and support specialist for AkzoNobel Global Personal Care; Jena Kinneyand, marketing manager – hair care, Croda; and Jim Mish, senior vice president/general manger, personal care, ISP; add to the discussion.

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