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Section: Brands & Products > News

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Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection

See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.

Holiday 2021 promises to be challenging, even as shoppers plan to spend more, compared to 2020.

6 Pandemic-era Holiday Beauty Marketing Realities

The entirety of Q4 2021 is being treated as a holiday shopping season due to supply chain challenges.

Case Study: Adjusting for the Holidays

Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.

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Year-end Prestige Beauty Sales Preview

Consumers flocked towards natural brands, toners and clarifiers, and false eyelashes; less so lip color and candles, per a report from The NPD Group. The group also provided a sneak peek into the holiday 2018 market.

Starting Point: Beauty, Risk and Rugby

As I sat drafting this column in the lobby of a Paris hotel in late September, a 1940s rendition of the U.S. holiday favorite “Jingle Bells” suddenly dashed out of the speakers with the energy of a team of horses. My first thought was the French are really getting a jump on the season, but with green leaves still clinging to the trees, it was clear that something else was going on.

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Case Study: Tru Blooms Chicago First Harvest

Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

Yes, we’re already talking about the holidays.

The State of Beauty 2020

As our review of the first half of 2020 has revealed, beauty’s resilience is directly tied to that of physical retail.

The Story in Scent

From left, Don Unser, Karen Grant and Andy Mantis of The NPD Group.

Why Prestige Will Lead Beauty Growth in the Next Few Years

Why did U.S. prestige beauty grow 7% last year (total: $16 billion), compared to the 2% rise seen in mass (total: $21.7 billion)?

Skin care, fragrance and makeup are all growing, with notable sub-segments expanding well into the double digits.

[special report] US Prestige Beauty Sales 2017-2018

Skin care led growth, while makeup continued strong and fragrance experienced growth opportunities.

Gift with Purchase Strategies

Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view

Beauty Marketing Gone Social

While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.

Fashion Group Talks Trends

2009 promises classic colors and looks in both cosmetics and fashion.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

The five senses are just one element of building a consumer experience.

The Beauty Experience

Part 1 of 3: The power of the five senses.

Profile: Filling a Spa Niche

After more than 16 years of working in medical spas, registered nurse and educator Pamela Hill saw a gap in the skin care industry.

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