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Section: Brands & Products > News

Nivea Men and Google Lens are offering digitally retrievable experiences

Nivea Men & Google Lens Pair Up

According to Nivea, consumers can scan the product packaging with Google Lens and activate application tips, extensive product information and an interactive encounter with actor Edin Hasanović.

Nathan Harding, CEO and co-founder, Luum, said, 'This round of support from investors such as Ulta Beauty strongly signals our evolution as we bring our robotics one step closer to wide-spread availability. The entire Luum team is excited about the enthusiastic response from the investor community as well as our crowd-funders. We remain committed to our mission of bringing the worlds of beauty and advanced-AI closer together for better consumer experiences.”

Luum Precision Lash Secures Funding

Luum will use the funds to build its next-generation machine for a soon-to-be-announced pilot program with one of the Top 5 leading U.S. cosmetics brands.

Alice Chang, founder and CEO of Perfect, commented, “We are thrilled to continue Perfect’s evolution, now as a public company, by reaching this significant milestone. Leveraging our access to the global capital market, we plan to extend our industry coverage from beauty and fashion to tangential sectors, augment our innovative AR and AI SaaS solutions, and empower more enterprises around the world to deliver transformative virtual product try-on experiences to consumers.”

Perfect Corp. x Provident Acquisition Corp. Announce Completion of Business Combination

The listed company resulting from the business combination will be called Perfect Corp. and its shares and warrants will commence trading on the New York Stock Exchange under the ticker symbols “PERF” and “PERF WS."

Revea uses hyperspectral imaging and AI to offer skin care solutions based on advanced diagnostics, individually designed for one’s biology.

Revea Raises $6M in Seed II Funding

The funding will launch the Revea Mobile Experience, which is currently in beta to bring diagnostic capabilities to consumers’ smartphones, expand Revea’s on-demand manufacturing capability and grow the team.

The annual meeting is where more than 1,000 subject matter experts, decision makers and influencers gather for technical education sessions and networking opportunities.

SCC Opens Call for Papers for Podium Presentation Consideration at the 77th Annual Meeting

The annual meeting is where more than 1,000 subject matter experts, decision makers and influencers gather for technical education sessions and networking opportunities.

Pietro Cassani, CEO of Marchesini Group, will become chairman of the board of Sea Vision Group.

Marchesini Group Acquires 100% Stake in Sea Vision Group

In 2018, Marchesini Group acquired a 48% stake in Sea Vision Group.

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Revieve Expands Digital Beauty with Google Cloud Partnership

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Amyris brands will utilize Beauty Labs' AI technology. Photo: Beauty Labs.

Amyris To Acquire Beauty Labs

The acquisition will add digital innovation to further enhance Amyris' consumer experience.

Perfect Corp. and Snap Inc. partner to support interactive AR try-on experiences for beauty brands.

Perfect Corp. x Snap Inc. Partner for Interactive AR Try-On

As part of the partnership, brands can advertise its existing AR experiences on the Snapchat platform, helping it increase reach, awareness, and sales lift.

Financial terms were not disclosed.

Trafilea Acquires The Spa Dr.

Trafilea is projected to achieve $230 million in sales this year.

Sprinklr supports L’Oréal’s customer care transformation across 36 brands on any social media or messaging channel.

L’Oréal Uses Sprinklr to Answer 100% of Customer Queries

Program spans 36 brands and personalizes responses.

Douglas Holding Looks to Acquire French Nocibé Perfumery Chain

The combined companies would become the No. 2 perfumery retailer in France.

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

Beauty's Innovation Slowdown is Poised to Drastically Reverse

"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

The team at Voyage81

IL Makiage Acquires Voyage81

The acquisition will enable the company to use Voyage81’s patented hyperspectral imaging systems to further enhance the company’s machine learning capabilities.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

This acquisition reportedly combines synthetic biology with digital innovation, which has already been implemented in Amyris’ beauty brands.

Amyris Closes Acquisition of Beauty Labs

This acquisition reportedly combines synthetic biology with digital innovation, which has already been implemented in Amyris’ beauty brands.

L'Oréal Announces Garnier Hair Color Try-on Through Google Lens

L'Oréal has announced a virtual try-on capability for its Garnier brand hair coloring products, which is available through Google Lens and uses its ModiFace platform to display an AR overlay on a live selfie.

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Coty Announces Digital Accelerator for Start-Ups

The program will give the start-ups the chance to work with Coty’s brand portfolio, and will focus on a series of capabilities, the first of which will be Artificial Intelligence.

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