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Lumini Personalized Mirror. Photo: CES.

CES 2021 Beauty Tech Highlights

CES honored products such as smart mirrors designed to help curate skin care recommendations as well as announced AI and AR launches coming in 2021.

Brenntag personal care application lab

Brenntag, Cambrium Collab to Launch NovaColl Vegan Collagen in European Markets

This collaboration combines Brenntag’s market expertise in ingredient distribution with Cambrium’s biotechnology approach, which integrates artificial intelligence (AI) and precision fermentation.

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Estée Lauder and ModiFace Partner for Improved Online Beauty Shopping

“Our latest web AR technology combines the latest advances in AI, facial tracking and computer graphics to result in a realistic, widely usable and practical application that has been highly optimized for improving the online beauty shopping experience."

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New Beauty Tech at CES 2025: Amorepacific and Shiseido

Amorepacific has earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. Shiseido will also be showcasing with the "Skin Visualizer," a device that analyzes skin condition in real-time.

Objective's updated packaging includes colorful half circles on all its products. Photo Credit: Objective Wellness.

Objective Gets A New Look

Objective sells wellness supplements for an array of issues such as focus, clarity, sleep, skin health and even general health.

H beauty is located at Intu Lakeside, Essex.

Harrods Opens H Beauty in United Kingdom

H beauty offers products from over 90 different brands.

Left to right, Lorena Corbacho (business development director), Emma Gila (marketing manager), Paula Mateo (business development manager), and Fernando Hernández (sales manager)

PR Mixer & Pack Highlights Manufacturing Capabilities for Western Asia

Mixer & Pack offers a total service in the creation of perfumery for fashion brands, third party brands, private label, distribution brands, make-up, third party, private label or private brand.

Lip Factory by Color Tailor Smart Factory System.

Amorepacific Honored at CES Innovation Awards 2021

Amorepacific's Lip Factory, the first smart factory system capable of customizing lip makeup, was honored at the awards.

GLAAD Ambassador Todrick Hall partnered with Sally Hansen for Pride campaign

Sally Hansen x GLAAD Ambassador Todrick Hall for Pride Campaign

Nail brand Sally Hansen partnered with GLAAD ambassador Todrick Hall to celebrate Pride through a social content campaign that generated a 25% uplift in engagement from 2019, according to the brand.

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Madison Reed Pledges to Use "Raw" Photos

Madison Reed Pledges to Use Raw Photos in Ads These photographs will be identified with a “Real Mark.” Web pages and packaging displaying shades will continue to be digitally retouched, to give customers a clearer idea of end results.

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Shiseido Launches Smile-Rating App

A new app gives users a rating on a smile by measuring facial movements.

Eva Lagarde, founder of re/sources.co.

Eva Lagarde Debuts Sustainability Tool For Beauty Brands

The digital tool comprises five online modules and includes other interactive and informational features.

Photo: Samaritaine's Facebook.

LVMH Funds $894 Million Renovation of La Samaritaine

La Samaritaine offers a beauty floor in the restored basement. It is billed as the largest of its kind in Europe at 36,600 square feet.

Amorepacific was honored for its Mind-linked Bathbot and Myskin Recovery Platform.

Amorepacific Wins CES Innovation Award

Amorepacific was recognized for its Mind-linked Bathbot and Myskin Recovery Platform—two personalized beauty offerings that allow consumers to digitally monitor and improve skin care solutions.

Eltronis Group's Engage, a cloud-based software solution.

Eltronis Group Launches Product Protection Software

The software, Engage, is designed to meet the growing demand for a solution that allows consumers and brands to interact and communicate, as well as protect goods.

Consumers submit photos through the CureSkin app to be analyzed for skin conditions.

CureSkin Raises $5M in Series A Funding

The investment round adds to the $500,000 raised by the startup in January 2020.

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Amway Partners with YouCam for AR Shopping Experience

"Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”

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L'Oréal Buys ModiFace

L'Oréal will utilize ModiFace to "support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands."

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