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24 Results
Type: Article
Section: Brands & Products > News
Event Coverage
AInfluencers & Digital-inspired Beauty
How will beauty brands formulate products for humans that follow and aspire to be like Lil Miquela and other virtual influencers?
News
Amorepacific Wins CES Innovation Award
Amorepacific was recognized for its Mind-linked Bathbot and Myskin Recovery Platform—two personalized beauty offerings that allow consumers to digitally monitor and improve skin care solutions.
Consumers & Markets
Beauty's Innovation Slowdown is Poised to Drastically Reverse
"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.
News
Open for Business
Brands have responded to the increasingly divisive climate in markets such as the United States by diversifying the faces and body types representing them.
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
Color Cosmetics
Arbelle helps brands create foundation ranges that celebrate diversity
Arbelle’s Foundation Inclusivity Analysis offers brands a deeper understanding of how their foundation shade ranges align with diverse skin tones, providing insights to support inclusivity and representation in beauty.
Digital/E-commerce
Mass vs. Indie Beauty: Visual Trends on Instagram
Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?
News
The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action
With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.
News
4 Paths to Beauty Brand Personalization
Think about it: personalization has never really stopped being important to consumers.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
News
[interview] Inside Farmasi’s U.S. Expansion
With sales booming amid the pandemic, this Istanbul-based direct-selling beauty company prepares for future growth.
News
[update] Avon, Emotions and the Future of Beauty
"[I]n the future, we’ll know not just what our customer is doing, and what she’s thinking…but how she’s feeling." Updated to include data and insights from a new Mintel report.
News
How Connected Consumers are Creating A New Beauty Industry
Connected consumers are taking full advantage of the digital revolution currently sweeping the beauty industry, and it's up to beauty brands to engage and build brand loyalty with these influential shoppers.
News
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
Digital/E-commerce
The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
News
Personalized Beauty: What the Data Tells Us
Surfacing consumer needs in real time.
News
Insider Insights: Beauty 2020 & Beyond
7 trends creating disruption and opportunities.
Color Cosmetics
The iPhone X, iOS 11 and the Future of Beauty
How the latest technological advances can fuel new experiences and brand opportunities.
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