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Section: Brands & Products > News
ARt of Beauty will allow consumers to virtually try on the brand's lip products and Mothership eyeshadow palettes, shop the collection, book a makeup session with an official Pat McGrath Labs makeup artist and qualify for product giveaways.
Pat McGrath Labs x Google Launching AR Pop Up
ARt of Beauty will allow consumers to virtually try on the brand's lip products and Mothership eyeshadow palettes, shop the collection, book a makeup session with an official Pat McGrath Labs makeup artist and qualify for product giveaways.
Oct 13th, 2023
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Open for Business
Brands have responded to the increasingly divisive climate in markets such as the United States by diversifying the faces and body types representing them.
Jan 5th, 2018
The Charlotte Tilbury app is available in 34 countries and five languages.
Charlotte Tilbury Founder Launches Beauty App
The app is an interactive platform that harnesses the power of Tilbury's artistry expertise, plus the power of artificial intelligence to educate, inspire and reward new and existing customers.
Jun 14th, 2023
Revieve and Schwan Cosmetics introduce a beauty-technology that provides beauty brands with a personalized customer experience.
Schwan and Revieve Team Up for Virtual Try-on
“This is an important milestone and, at the same time, an incentive to further drive the digital transformation of the beauty industry and to create solutions that consumers need," said Bernd Preuschoff, senior vice president digital transformation at Schwan Cosmetics.
Dec 4th, 2019
Profusion and Dr. Elsa Jungman's personalized skin care recommendations use results from a consumer survey and Dr. Elsa Jungman's Microbiome Home Test Kit.
Dr. Elsa Jungman and Profusion Partner to Boost Shopper Recommendations
Results from a consumer survey and Dr. Elsa Jungman's Microbiome Home Test Kit are analyzed to provide personalized skin care recommendations based on skin profile.
May 31st, 2022
Deinde Science Not Fiction Campaign Small 2
Deinde's 'Science, Not Fiction' Campaign
Exclusive Q&A with Deinde and Debut CEO Joshua Britton. Explore how Deinde's biotech innovation and science-backed formulations, like hero ingredient Naringenin, are revolutionizing skin care with clinical performance, purity, and sustainability.
May 14th, 2025
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The 5 Startups Participating in L'Oréal Canada's Corporate Accelerator Cohort
"Our goal is to facilitate and accelerate the L'Oréal-startups collaboration process by initiating a win-win relationship."
Jul 18th, 2019
The technology is built directly into 2021 LG TV sets in the United Kingdom.
ITV Launching Shoppable Beauty TV with Boots
The shoppable TV identifies and tags featured products during programs and notifies viewers that products on-screen are available.
Jul 13th, 2021
Each box includes products worth up to $350 for $58.
Ipsy Launching Icon Box by Anastasia Beverly Hills
The Icon Box by Anastasia Beverly Hills launches May 1, 2023.
Mar 21st, 2023
Niacinamide, also known as vitamin B3, can boost both the numbers and effectiveness of the skin’s natural AMPs.
Unilever x IBM x STFC Research Reveals Niacinamide to Boost Skin Defenses
Niacinamide, also known as vitamin B3, can boost both the numbers and effectiveness of the skin’s natural AMPs.
May 6th, 2022
The campaign recognizes and celebrates the contributions that Black culture and innovators have made to the beauty industry.
Sephora Unveils Diversity & Inclusion Initiatives
The campaign follows the launch earlier this month of a short statement film called “Black Beauty is Beauty” that highlights Black-owned brands and founders.
Aug 27th, 2021
Procter & Gamble partnered with Parc to introduce the new Olay Skin Advisor app.
Procter & Gamble Introduce Skin Analyst Tool
Procter & Gamble partnered with Parc to introduce the new Olay Skin Advisor app.
Dec 13th, 2019
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UPDATED: How Gaze-based Promotions Could Personalize AR Beauty
ModiFace has found that apps and mobile sites incorporating makeup video previews can lead to increased conversions of as much as 84%.
Jun 15th, 2017
Sally Beauty has announced the launch of its new brand campaign, which correlates with the company’s new motto, “Unleash Your PROtential.”
Sally Beauty Announces Multicomponent Brand Relaunch
“Sally Beauty is committed to empowering consumers to take beauty into their own hands, and we're looking for influencers who can help achieve this mission and engage our audiences in compelling ways,” said Carolyne Guss, group vice president of marketing.
Jan 7th, 2020
A longtime partner of the Melanoma Research Alliance, three L'Oréal-owned skin care brands are working with the organization to improve early detection methods for melanoma.
L'Oréal x Melanoma Research Alliance Partner for Early Detection
A longtime partner of the Melanoma Research Alliance, three L'Oréal-owned skin care brands are working with the organization to improve early detection methods for melanoma.
May 4th, 2020
Lubomira Rochet, chief digital officer at L'Oréal, has been named the WFA Global Marketer of the Year 2019 for her leading the digital transformation of the company.
L'Oréal’s Chief Digital Officer Named Global Marketer of the Year 2019
“This is a wonderful recognition of the work achieved by our teams over the past six years who have worked to transform L’Oréal into a digital-first company,” Lubomira Rochet said.
Mar 18th, 2020
Ribbon cutting at L’Oréal’s North Asia 'Big Bang Program” launch ceremony.
L’Oréal Announces Big Bang Beauty Tech & Innovation Challenge in North Asia
The initiative will discover, support and nurture promising start-ups and companies with beauty tech and innovative sciences that can be scaled regionally and globally.
Jun 16th, 2023
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Retail Roundup: Kora Organics @ QVC and The Hair Lab @ CVS
QVC has debuted Miranda Kerr's certified organic skin care range, Kora Organics, while The Hair Lab by Strands has expanded its distribution at CVS.
Dec 3rd, 2024
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