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Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More

"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.

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How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail

Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.

K-beauty is as hot as ever.

K-innovation

These are the hottest trends in K-beauty today.

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Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.

Peach & Lily is launching its first mask products, which will be available at Macy's.

Peach & Lily Expands K-beauty with Mask Line at Macy's and Other Retailers

"The launch of our own Peach & Lily brand sheet masks is in response to our skin-savvy customers' wish list – gentle, yet potent formulations, packed with super skin friendly ingredients designed to deliver glowing results."

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Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.

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Rael's Clean Skin Care Syncs with Menstrual Cycle

According to the brand's website, products utilize naturally derived ingredients and K-beauty innovation.

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K-beauty's Trendiest Skin Care Ingredients of 2018

Three K-beauty ingredients garnered particular buzz in 2018, highlighting the segment's anti-aging, brightening and gentle focuses.

Beauty influencer holding Ulta Beauty shopping bag and hyaluronic acid serum bottle while discussing skincare routine

K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts

Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.

Peach & Lily is launching its first mask products, which will be available at Macy's.

Sheet Mask Sales Will Reach $336.7 Million by 2024

Fueled by the K-beauty craze, the sheet masks market is projected to grow at a CAGR of 8.7% through 2024, expanding from $160.4 million in 2015 to $336.7 million in 2024.

Pink cosmetic primer tube with salmon DNA, floating on water-like surface

KimChiChic Beauty Releases Salmon PDRN–Infused Grip Primer

This formula fuses cutting-edge K-Beauty skin care with high-performance makeup wear, delivering both skin benefits and long-lasting hold.

Peach & Lily taps K-beauty inspiration for launches such as its body range (pictured).

Peach & Lily Nearing $100M in Sales at 5-year Anniversary

Peach & Lily has tapped ingredients like retinoids and peptides, as well as K-beauty-inspired materials, to launch viral products such as the Glass Skin Refining Serum.

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Don’t Be Left Behind – Facial Sheet Masks are a MUST.

Since 2015 facial sheet masks, have been one of the fastest growing skin care categories. Introduced by K-beauty, this trend is expected to continue to grow through 2024 and reach a whopping $336.7 million.

Nielsen’s recent report confirms that AANHPI women are not just beauty participants but powerful trendsetters in the market.

Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis

AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.

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Regent to Acquire Avon North America, Reuniting Major Avon Businesses After More Than a Decade Apart

The acquisition brings Avon North America and Avon International back together under common ownership for the first time since 2016, while enabling LG H&H to further focus on its core global K-beauty and retail priorities.

O.R.G. Skincare's Mineral Peel Body.

[Cosmoprof NA] O.R.G. Skincare Creates K-USA Beauty

Translating Asian skin care trends for American consumers drives O.R.G. Skincare's innovation.

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Top 10 Beauty Brands Across Categories According to Spate

Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.