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The Ultimate Protection for Sun Protection

Sunscreens are more effective than ever, but today’s ultra-high SPF systems can be a challenge to preserve.The preservation experts at schülke have found that sensiva® PA 40 is the perfect solution for these difficult-to-preserve systems. A blend of natural, nature-identical and gentle synthetic materials, sensiva® PA 40 has proven effective in formulations where other similar preservative blends have failed.

Sun care innovation continues to expand.

[in-cosmetics Global] Latest Innovations under the Sun

New innovations from Hallstar, Lucas Meyer/IFF and Sonneborne.

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Her Day in the Sun

Inside the savvy minds of sun care consumers.

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UV Protection Isn't Enough

Mounting environmental stressors require new ingredient innovations.

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A New Day for Sun Care

Strong growth and new innovations are driving this potentially life-saving category.

Anti-pollution claims in beauty are ramping up.

Why Beauty Brands Are Pushing Anti-pollution Claims

Targeting the impact of environmental stress in a changing climate.

Storm Clouds Gather Over Sun Care

The sun care category is locked into a cycle of increasingly aggressive pricing to attract new consumers.

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Crossing Categories

As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

The Three Lines of Skin Defense

Building a quality skin care product starts with understanding what intrinsic and extrinsic factors need to be addressed in skin defense.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Derek Harvey, co-CEO, Fusion Packaging

Q&A: Inside the Head of a Beauty Packaging CEO

Get the packaging angle on the beauty industry from Fusion Packaging's co-CEO Derek Harvey.

Engaging Innovation in Beauty Packaging

Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.

Turbulence in Emerging Markets But Beauty Will Prevail

Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014

in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.