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Section: Brands & Products > Color Cosmetics

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

The New Alchemy of Multitasking Makeup

Combining skin care with cosmetics appeals to consumers who are seeking economy and efficiency.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

Lady Burd Cosmetics’ Miracle Beauty Oil uses argan oil to its full potential.

Color Out Loud: More than Makeup

Multifunctional color cosmetics bring the “wow” to beauty.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

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Boundary-breaking Makeup

Inclusion is driving growth segments in color cosmetics.

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5 New Makeup Innovations

From on-the-go-product formats to new effect pigments, here's a look at innovations shaking up the makeup segment.

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6 Makeup Innovation Drivers

Sensory-boosted products, lit-from-within looks, brow rituals and more are driving product development across categories.

As consumers continue to wear masks, the focus has shifted to eye makeup.

6 Makeup & Packaging Trends

These trends emerged at the beginning of the COVID-19 pandemic and have continued to make an impact on how suppliers work with companies.

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3 Trends Reshaping Makeup

The complex interactions between the mass and premium category, competition between legacy and upstart brands, new technology, and the inclusivity movement are revamping the category.

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Makeup is Down, Not Out

The U.S. market may be in a lull, but the global sector has significant growth opportunities ahead.

Licensing in Color: Movie-inspired Makeup

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

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Calling all Brands and Makeup Artists!

The first and only FREE digital makeup tool designed for professional makeup artists is now available in the Apple App Store. Perfect365 PRO will allow both counter and freelance makeup artists to design makeup looks using their client’s photo, send the look to clients to try on instantly through a Live Virtual Mirror, while managing and communicating with clientele in-app.

The fastest growing prestige makeup sector in 2022 was lip products, per NPD, with sales surpassing pre-pandemic 2019 levels by double-digits.

Clean Makeup is Ready for the Spotlight

Consumers are seeking beauty with benefits derived from nature.

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The Biggest Makeup Trends of 2018

Though the trends themselves differ, the underlying themes are the same: Embrace who you are and flaunt it unapologetically.

Athleisure trends are creating market opportunities for makeup primers, dry shampoo and more.

Athleisure Makeup and Hair Care by the Numbers

According to NPD, consumers' active lifestyles have been a boon to multifunctional foundations, primers and waterproof formulations, as well as dry shampoos.

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