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Section: Brands & Products > Color Cosmetics
Color Cosmetics
Covergirl's Reinvention Confronts Beauty Norms
According to the company, everything from packaging to product design to tagline and logo to tone and feel across all communications will be affected by the rebranding.
Color Cosmetics
CEW Names Beauty Awards Finalists
The winners will be named in New York on May 17, 2013.
Retail
Birchbox Reveals Holiday Beauty Behavior
A new holiday survey from Birchbox reveals beauty consumer plans and preparations for the holidays, including their picks for seasonal looks and shopping expectations.
Consumers & Markets
The Beauty of Latin America
Sustained growth in beauty in Latin America is turning the tables on traditional leading beauty markets.
Skin Care
Diversifying Differently: Breaking Beauty Codes
Emerge out of the sea of sameness with new category cues.
Skin Care
Heightening the Senses in Beauty
Multisensorial design is transforming routines into emotionally enriching self-care experiences.
Color Cosmetics
Customization: the New Beauty Paradigm
Various levels of individualized products and experiences are reshaping the industry.
News
10 Things Reshaping Beauty’s Future
From Gen Z to omnichannel shopping to value-driven consumption, the beauty industry is in the process of a significant reboot.
Skin Care
Looking to Beauty in 2020
Get a preview of Emmannuelle Bassmann's marketing trends seminar, "What's on the Horizon for Beauty 2020," from the upcoming in-cosmetics.
Color Cosmetics
Mary Kay Celebrates 55 Years of Thinking Pink
Mary Kay Ash used her life savings—$5,000—to launch “Beauty by Mary Kay” on Sept. 13, 1963; the company has since grown to include more than 700 products, with a global portfolio of more than 1,400 patents for products, technologies and packaging designs and millions of representatives.
News
Kao Sales Up 18% for Q1 2014
For Kao's beauty care category division, net sales were ¥144.4 billion, up 11.9%.
Color Cosmetics
Estée Lauder Celebrates International Women's Day with Kith
The five-piece collection includes a "timeless concoction of products," which were inspired by Estée Lauder's original golden packaging.
Skin Care
The Organic Personal Care Market Just Keeps Growing
The organic personal care market is anticipated to grow at a CAGR of nearly 10% by the end of the 2017–2021 forecast period, per market research firm Technavio.
Color Cosmetics
Powder Gets Personal with Beauty Consumers
Powder aims to deliver context to readers and make sure that they receive a highly-personalized experience and provides products that actually work for consumers.
Color Cosmetics
The State of Prestige Beauty: 2017
The sales portend a strong 2017 for the category and a shift in makeup's status in relation to the struggling skin care and fragrance sectors.
Color Cosmetics
Clean Beauty Brand Ami Colé Launches
The brand has created makeup for melanin-rich skin tones.
Color Cosmetics
Carter Beauty Expands to U.S. Walmarts
Carter Beauty has become the first Irish cosmetics brand to secure an in-store listing in Walmart.
Color Cosmetics
The Biggest Beauty Questions of 2018
Google has released its "Year in Search 2018" report and revealed the top 10 beauty searches of 2018.
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