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Brick and Mortar
K-Beauty Arrives at CVS
"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."
Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.
Color Cosmetics
Will J-beauty Overtake K-beauty in 2018?
"J-beauty continues to push the boundaries of innovation by marrying old-school principles with technology and environmental factors."
Brick and Mortar
K-Beauty Pops into Nordstrom in Latest Shop Concept
Products will be available until March 26. The third installment, which focuses on Korean fashion, will debut on March 31.
Color Cosmetics
Sephora and Memebox Co-develop K-beauty Brand, Kaja
"We leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."
Skin Care
Taiki USA Launches Animal-free Brushes and K-beauty Wipes
Taiki USA has launched new brushes utilizing Tafre, a patented alternative to animal-based fibers, and six wipes and pads for face, hair and body.
Contract Manufacturing Services
Kolmar Korea Expands with Second US Factory Amid K-beauty Boom
The site's ability to produce locally allows it to avoid certain American import tariffs.
News
K-Boom: Laneige is the Newest K-Beauty Brand to Expand in the US
"To further reach key consumers, Laneige will also be available at Sephora.com beginning June 2017, as well as in 150 Sephora door locations across the US, beginning September 2017."
Color Cosmetics
[Interview] Ajay Salpekar, TikTok Shop's Head of Beauty, On Online Shopping, K-Beauty Trends and Small Businesses
TikTok Shop is transforming the beauty landscape through personalized exploration and discovery. Global Cosmetic Industry spoke with Ajay Salpekar, TikTok Shop's head of beauty, for more insights.
Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Color Cosmetics
KimChiChic Beauty Releases Salmon PDRN–Infused Grip Primer
This formula fuses cutting-edge K-Beauty skin care with high-performance makeup wear, delivering both skin benefits and long-lasting hold.
News
Regent to Acquire Avon North America, Reuniting Major Avon Businesses After More Than a Decade Apart
The acquisition brings Avon North America and Avon International back together under common ownership for the first time since 2016, while enabling LG H&H to further focus on its core global K-beauty and retail priorities.
Consumers & Markets
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Digital/E-commerce
Touch in Sol Launches E-commerce Site for the US
"We view our e-commerce site not only as a sales generator but as a brand experience portal that aids in consumer education."
News
Major Beauty Trends to be Discussed at in-cosmetics Korea
At this year’s event, speakers will share insights with attendees regarding mega beauty trends and what consumers are craving.
Skin Care
Olive Young Builds U.S. Muscle with CEO and Logistics Hub
The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.
Color Cosmetics
Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions
What the latest retail moves reveal about retailers' (and consumers') priorities.
Brick and Mortar
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
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