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Section: Brands & Products > Color Cosmetics
Color Cosmetics
Pacifica Launches Vegan Collagen Lash Serum + Primer
It contains vitamins B and E for maximum conditioning, as well as kaolin and plant wax to add volume, prevent breakage, and prepare the lashes for mascara.
Color Cosmetics
Monat Expands into Color Cosmetics
The new line includes clear brow gel, concealer, translucent powder, gel cream blush, powder bronzer, mascara and liquid lipstick.
Color Cosmetics
Loren Gray x Revlon Launch Makeup Collection
The collection includes a curated eyeshadow palette along with Gray’s favorite Revlon mascara, eyeliner and matte crayon.
Color Cosmetics
Covergirl Launches 60 New SKUs
New launches include the Lash Blast Clean Volume Mascara in Waterproof, Outlast Extreme Wear Concealer and Pressed Powder.
Color Cosmetics
Fenty is Coming to Mainland China
In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."
Digital/E-commerce
1010data: Online Makeup Sales Trending Upward
The top-ranked search terms this year leading to a beauty purchase on Amazon and Walmart are “mascara” and “gel nail polish.” Last year, they were “face wash” and “shampoo.”
Color Cosmetics
NPD Reports Eye-catching Numbers for US Prestige Eye Makeup Sales
Mascara, eye shadow and eye liner dollar sales in the U.S. prestige category all increased 7% in 2013 dollar sales, while eye brow product jumped an impressive 29% for the year.
Color Cosmetics
MPlus Cosmetics at Cosmoprof Miami 2025
MPlus Cosmetics has recently unveiled its Iconic Essential collection during the Cosmopack North America Miami 2025 event. The collection includes a variety of cosmetic products, and features the new Black Gold jumbo mascara.
Color Cosmetics
Designed to Disrupt — Formulated to Style
With an ergonomic patented brush, Lash 180° challenges the ordinary and creates a solution to wide eye and messy mascara application. The cutting-edge brush technology combined with a trend setting formulation creates the perfect combination of definition and length.
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Color Cosmetics
MAC's Selena Collection is About More than an Iconic Pop Star
"There is no whitewashing here; the eyeshadows, blush, mascara, eyeliner, gloss, and lipstick shades are not only products Selena would have likely worn herself, they're also products Latinas will look great in."
Color Cosmetics
Wet n Wild Expands Its Fergie CenterStage Color Cosmetic Collection
The 23 new product launches add to the existing line long-wearing eyeliners, intense volume mascara, long-wearing shimmer primer, all-in-one BB creams, mattifying powder, and high-shine lip varnishes.
Color Cosmetics
[interview/UPDATE] Behind Caliray's Launch
Caliray's debut products are the Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil.
Packaging
Geka Combines Technology and Wellbeing for Kiss The Nature Collection
The collection consists of five color cosmetic products—a mascara, an eyebrow product, an eyeliner, a lip gloss and a liquid highlighter—and is completed by a makeup bag and two skin care applicators.
Color Cosmetics
Mintel: BB Cream Launches in US Increase Nearly 50% Since 2012
Reported usage for other color cosmetic products include 53% for mascara, 48% for lip gloss, 45% for lipstick, eye liner and foundation, 43% for blusher, 42% for eye shadow, and 40% for powder.
Color Cosmetics
Lubrizol’s Conscious Makeup for Eco-conscious Consumers
Lubrizol Life Science–Beauty (LLS Beauty) has introduced its Conscious Makeup collection, featuring a water-resistant mascara formulation and ingredients, which reportedly delivers high performance with 95% natural origin content.
Color Cosmetics
Simple Brushes, Infallible Look, Pure Expression
Lash Expression, the latest applicator Collection by Albéa, is designed and manufactured by the Albéa Tips Studio. This unique program brings together all Albéa's applicator expertise and know-how: fiber and plastic mascara and brow brushes, lip and concealer applicators, eyeliner brushes and other cosmetic accessories.
Color Cosmetics
Cosmolips from Strand Cosmetics Europe
Cosmolips is from vegetable and mineral origin and is also vegan, clean and cruelty-free.
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