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Bath & Body
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Consumers & Markets
Beauty 2023-2026: Category Blur & Continued Growth
PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Bath & Body
2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers
Specialists in ingredients, packaging, marketing and more speak out on what's ahead for the industry.
Skin Care
Beauty in Two Worlds: K-shaped Strategies to Capture Both Premium and Value Consumers
Across tiers, transparency, multifunctionality, and demonstrable performance are non-negotiable.
Color Cosmetics
Special Report: The State of Beauty, 2018
There is no one beauty consumer, said Nielsen’s Jordan Rost. The market, he added, represents a complex and diverse mix of needs and wants, all of it led by emotions.
