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Section: Brands & Products > Devices/Tech

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New Beauty Tech at CES 2025: Amorepacific and Shiseido

Amorepacific has earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. Shiseido will also be showcasing with the "Skin Visualizer," a device that analyzes skin condition in real-time.

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Revieve's Next-Gen AI Advisors Personalize Beauty Shopping

Revieve is set to unveil a new AI-powered beauty assistant. Leveraging Google Cloud technology, this innovative tool promises personalized beauty advice, product recommendations, and in-depth product information.

The new expansion covers an assortment of more than 25,000 products from more than 600 brands across makeup, fragrance, skin care, hair care, wellness and more.

Ulta Beauty x DoorDash Bring On-demand Delivery to All 50 US States

Ulta items will be housed on DoorDash's beauty "tile" in the app. Delivery times can be as quickly as less than an hour.

Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.

From Salon Results to Personalized Routines: The Future of Beauty Technology

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

Joshua Britton, Ph.D, founder and CEO of Debut

Debut Unveils AI-driven BeautyORB Ingredient Discovery Platform and Partners with KDC/one

BeautyORB, developed by Debut, is an advanced AI-powered ingredient discovery platform designed to transform the future of beauty product innovation.

Dyson's first wet line styling products, the refillable Chitosan Pre-Style Cream and Chitosan Post-Style Serum ($59.99; refills at $54.99), are built around chitosan, a bioactive polymer.

Dyson Taps Mushroom-derived Chitosan for New Hair Styling Products

Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.

From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.

Top Beauty Influencers to Watch in 2025

The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.

To ensure every submission is rigorously and fairly evaluated, a wide-ranging panel of experts has been assembled, whose credibility and influence span the global personal care landscape.

Leading Experts to Judge the 2026 C&T Allēs — L'Oréal, P&G, SULA Labs, Selfmade, Supergoop!, Grupo Boticário, Estée Lauder Cos., Chanel, Shiseido ...

Leading industry experts from academia as well as L'Oréal, P&G, SULA Labs, Selfmade, Supergoop!, Grupo Boticário, Estée Lauder Cos., Chanel, Shiseido and many more will validate visionary concepts in beauty ingenuity for the 2026 Allē Awards.

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How Will Technology Change the Beauty Industry? (Insider Insights)

"While AR is transforming how consumers interact with beauty, these technical limitations show there's still room for improvement.”

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Beauty meets innovation: Tech is redefining self-care with AI, AR, and smart devices for personalized experiences.

The Future of Beauty Tech: Insider Insights

We asked Industry insiders to share their perspectives on how they see beauty tech evolving and what impacts they anticipate it will have on the beauty industry in the future.

CES 2024 unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

Beauty Tech Highlights from CES 2024

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

According to Euromonitor International’s Voice of Consumer, Beauty Survey 2023, Chinese beauty consumers embrace beauty devices at a higher rate than the global average. Electric facial toners, for example, were used at home by almost 17% of Chinese beauty consumers—up from 13% in 2020.

Lessons from China’s Beauty Tech Market

Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation.

About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.

The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More

Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.

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Unveiling Market Analysis Insights: Transforming Beauty Industry Analysis with Consumer Reviews, Product Deep Dives, and OEM Intelligence

Join us for an exclusive webinar, “Unveiling AI-Powered Insights: Transforming Beauty Industry Analysis with Consumer Reviews, Product Deep Dives, and OEM Intelligence,” where we talk with Karen Ho from Gravel.

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