Search Global Cosmetic Industry

9 Results
Type: Article
Section: Retail > Brick and Mortar
Creating a Prestige Experience in the Digital Age
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 22nd, 2013
Anita Wilbanks and Lydia Mondavi, 29 Cosmetics
All in the Family: 29 Cosmetics Launches Grape Seed Age Protection
Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...
Aug 5th, 2008
The Total Sensory Package
Create a unique sensory experience with distinctive packaging.
Mar 25th, 2014
Frédéric Malle Launches Outrageous
A new fragrance created by perfume developer Frédéric Malle was launched at New York City’s Barneys Co-op. The scent, Outrageous, is the 16th in a series of library-oriented editions created by Malle...
Oct 6th, 2009
Interactive Marketing Partnership Engages Consumers by Engaging Their Talents
Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.
Nov 9th, 2010
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Aug 26th, 2013
A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs
In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.
Jul 10th, 2013
Spongeables' Haute Dog Bath Buffer
Beyond Personal Grooming: Spongeables Expands into Pet Care
By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.
Nov 4th, 2008
Fashion-m
Fashion & Beauty at Mass
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.
Aug 29th, 2011
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