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Section: Retail > Brick and Mortar
Brick and Mortar
3 Critical Steps to Secure Retail Distribution for Beauty and Personal Care
Step into the room armed with everything that will make them say "yes."
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Brick and Mortar
Little Green Announces New Distributor
Little Green announced Cool Beauty as the newest addition to Little Green's distribution network.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Brick and Mortar
French Federation of Selective Perfumery Renews Partnership
The French Federation of Selective Perfumery renewed a partnership to promote the development of training for employees.
Ingredients
CEW(UK) Names 2014 Achiever Award Honorees
CEW(UK) is recognizing a new crop of the best and brightest in U.K. beauty at its 2014 Achiever Awards.
Brick and Mortar
Report: Superdrug Commits to Increase Sunscreen Testing on Darker Skin Tones
Superdrug has reportedly committed to include at least 35% of skin types 5 and 6 in its sun cream and skin care trials.
Skin Care
More Devices Debut at Sephora
Products from Tria Beauty are now available through the Sephora website, and soon, through its stores as well.
Brick and Mortar
Fashion & Beauty at Mass
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Color Cosmetics
New Ways to Buy at the Beauty Counter and Beyond
New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
Regulatory
Mirabella Appoints President
Adrienne Kramer joins the professional cosmetics brand.
Brick and Mortar
Which Retail Channels Are Thriving?
Should beauty/personal care brands be present in home-improvement stores?
Brick and Mortar
Winky Lux Launches in Canada
The brand is now available at Shoppers Drug Mart and PharmaPrix.
Color Cosmetics
Gorgeous Cosmetics Launches New Engaging Display
Gorgeous Cosmetics recently launched a professional makeup display that was designed to be eye catching, interactive and informative to consumers browsing the makeup counter.
News
Shiseido Launches Smile-Rating App
A new app gives users a rating on a smile by measuring facial movements.
Consumers & Markets
Exclusive: Russian Market
Price is no longer the most important element influencing Russian consumers’ purchasing decisions.
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