Search Global Cosmetic Industry

The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Woman applying facial cream from white jar with mirror reflection in background

Japanese Skin Care Brand Boscia Makes A Comeback

Beauty accelerator, The Center Brands acquires Japanese skincare brand, Boscia, with a Q1 2027 relaunch planned.

Woman with pink hair holding rose-toned fragrance bottle in elegant beauty advertisement

Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion

Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.

3D rendering of a modern beauty studio retail store interior with tiered product displays, cosmetic shelving units, and branded fixtures on burgundy background

Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout

The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.

Sephora storefront on busy urban street with ornate historic building facade and pedestrians

LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half

Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.

This year's cohort reflects several of beauty's fastest-growing trends, including hair longevity, scalp health, performance beauty, science-backed body care, textured hair innovation and founder-led fine fragrance.

Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty

Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates

The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.

Person using smartphone mounted on gimbal stabilizer with video editing app displaying portrait footage

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

Ulta Beauty storefront with terra cotta roof and yellow exterior walls

The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores

The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.

Ulta Beauty storefront with red brick exterior, orange signage, and entrance doors on a clear day

9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)

Growth was broad-based across channels and categories, with gains driven by both higher spending per visit and increased shopper traffic.

Woman holding clear EARLY skincare bottle with pink cap against white background

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

Beauty Studio cosmetics retail store interior design with tiered product displays and makeup shelving

Target Introduces Target Beauty Studio, New Shop-In-Shop Concept

Blurred shopping mall hallway with soft lighting and retail storefronts

Cloud Haircare Expands Retail Footprint with Amazon, CVS, H-E-B, Giant Eagle, and Upcoming Sally Beauty Launch

"Launched with the mission of making luxury hair care accessible to everyone, Cloud has seen incredible momentum across every channel we've entered," said Carolyn Aronson, Co-Founder of Cloud Haircare.

Smiling woman demonstrating skincare products in bright, modern kitchen

Beauty’s Resilience Comes With New Rules: 2025 Sales & Lessons for 2026 from Circana's Latest Data

Prestige unit sales increased at a flat rate, while average selling price was up by 1%.

Blonde woman in white knit turtleneck sweater against neutral background

Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

Perfume bottle with pink smoke against vibrant purple and red background

Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty

Conglomerates defend share, while indies drive upside.

The New Rules of Winning at Sephora—Category by Category

For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.

Target retail store exterior with red facade and shopping carts on a sunny day

Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.