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Section: Retail > Brick and Mortar

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate

This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.

“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.

Credo Skincare Pushes the Limits of Beauty Sustainability

The collection centers on shoppers' hydration concerns via clean and sustainable formulations.

The Calm Restoring Clay Mask for dry, sensitive and irritated skin comprises purple Brazilian clay for skin strengthening, inflammation-fighting punarnava and neem oil, soothing black cumin seed oil and aloe vera, and oat beta glucan to boost skin moisture and reduce redness.

Glorio Brings Single-use Sustainable Beauty to Bloomingdale's

Per the brand, the colors of its ethically sourced Brazilian clays are "influenced by their prevailing mineral content."

Raw Sugar Living is Democratizing Clean Beauty: from Deodorant to Pet Care & Beyond

The brand focuses on clean, sustainable and high-tech product innovation at a highly accessible pricepoint.

'The launch of Gntl into Credo Beauty is the first of its kind for us, offering a multi-use product that works for face and body: its one-size-fits all hero product, Skin Wash,' said Gabriella Ramirez, merchant, Credo Beauty.

Gntl Brings Its Multifunctional and Sustainable Skin Care to Credo Beauty Stores

Appropriate for all ages and skin types, Gntl feeds into the larger sensitive skin innovation movement.

'As recycling requirements can be confusing, our focus is very much on educating beauty consumers on how easy it is to give their empties a second life with Sephora following three easy steps: clean it out, drop it off at a Sephora store, and then you’re done!' says Desta Raines, Sephora's sustainability lead.

How Sephora is Tackling Beauty's Packaging Challenges: Interview

To tackle the challenge, Sephora is leveraging take-back programs, refillables and launching a new Planet Aware label.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Sephora and Pact Collective are collaborating on the U.S. and Canadian launch of the Beauty (Re)Purposed collection program in May 2023.

Sephora x Pact Collective Launch Packaging Collection Program in US, Canada

Under the new program, more than 600 Sephora stores in North America will serve as collection points for consumers.

Athena Club's Target Expansion Signals a Post-DTC Shave Landscape

The brand reportedly boasts consumers in 60% of U.S. zip codes, a 93% second purchase rate and more than 12,000 five-star customer reviews.

In 2023, Iris&Romeo is expecting a triple digit sales increase year-over-year accelerated by direct-to-consumer and retail expansion.

Iris&Romeo Launches at Credo Beauty

This is the brand's first retail partnership.

The Saks Beauty Recycling program accepts empty hair care, skin care and cosmetic packaging from all brands, as well as from other retailers.

Saks Launches Beauty Recycling Program With TerraCycle

All collected waste is sorted by category based on composition, such as plastics and metals, and consolidated and sent for processing to become new raw resources that are transformed into new products, like furniture and gardening equipment.

The free in-store Walmart U.S. Beauty Recycling Program is rolling out at 25 Walmart locations in Pennsylvania, New Jersey, Oklahoma and Arkansas.

Walmart x P&G x TerraCycle Launch In-store Packaging Collection

The free in-store Walmart U.S. Beauty Recycling Program is rolling out at 25 Walmart locations in Pennsylvania, New Jersey, Oklahoma and Arkansas.

Andrew Fitzsimons Launching Namesake Hair Care Brand at Ulta Beauty

The 23-SKU hair line features five ranges: Virgin Repair, Fantasy Curls, Body Volume and Prism Shine and Styling.

Refillables and recyclables are among the formats included in Target's new sustainable packaging initiative.

Target Launches Target Zero Sustainable Packaging Initiative

Perticipating beauty and personal care brands include Burt’s Bees, Plus and Pacifica, as well as select products from Grove Co. and Target’s natural cleaning brand, Everspring.

“Our guests turn to Target for the latest in beauty, and with the addition of nearly 40 new beauty brands, we are raising the bar on our premier beauty experience, with a strong focus on our commitment to Black-owned or -founded brands and Target Clean offerings,” says Cassandra Jones, vice president and general manager, beauty and cosmetics, Target.

Inside Target's Beauty Boom Strategy

The retailer has been on a hot streak adding clean, inclusive, wellness-oriented and inclusive brands in-store and online.

Sprout Liners for eyes and brows contains a capsule with seeds that can be planted after use and grown into wildflowers.

Sprout Liners Launches

Sprout Liners for eyes and brows contain a capsule with seeds that can be planted after use and grown into wildflowers.

Kosterina Launches Beauty Brand

Kosterina Beauty is a new skin care brand that uses extra virgin olive oil as its signature ingredient to create Mediterranean-inspired skin care products.

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