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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Jun 17th, 2025
The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Apr 29th, 2025
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Nina LaBruna is co-founder of Fazit, which has gained significant attention for its innovative makeup patches, which have become a viral sensation in the beauty world.
The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate
This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.
Feb 24th, 2025
A woman in a floral shirt looking at products on a shelf.
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Nov 4th, 2024
“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.
Credo Skincare Pushes the Limits of Beauty Sustainability
The collection centers on shoppers' hydration concerns via clean and sustainable formulations.
Sep 17th, 2024
The Calm Restoring Clay Mask for dry, sensitive and irritated skin comprises purple Brazilian clay for skin strengthening, inflammation-fighting punarnava and neem oil, soothing black cumin seed oil and aloe vera, and oat beta glucan to boost skin moisture and reduce redness.
Glorio Brings Single-use Sustainable Beauty to Bloomingdale's
Per the brand, the colors of its ethically sourced Brazilian clays are "influenced by their prevailing mineral content."
Aug 8th, 2024
Marquis notes that the brand saw an opportunity to break into 'clean mass pet care.' The result is its Fur Kids range, which is debuting strictly DTC for now before expanding to Amazon in September.
Raw Sugar Living is Democratizing Clean Beauty: from Deodorant to Pet Care & Beyond
The brand focuses on clean, sustainable and high-tech product innovation at a highly accessible pricepoint.
Aug 1st, 2024
'The launch of Gntl into Credo Beauty is the first of its kind for us, offering a multi-use product that works for face and body: its one-size-fits all hero product, Skin Wash,' said Gabriella Ramirez, merchant, Credo Beauty.
Gntl Brings Its Multifunctional and Sustainable Skin Care to Credo Beauty Stores
Appropriate for all ages and skin types, Gntl feeds into the larger sensitive skin innovation movement.
May 16th, 2024
'As recycling requirements can be confusing, our focus is very much on educating beauty consumers on how easy it is to give their empties a second life with Sephora following three easy steps: clean it out, drop it off at a Sephora store, and then you’re done!' says Desta Raines, Sephora's sustainability lead.
How Sephora is Tackling Beauty's Packaging Challenges: Interview
To tackle the challenge, Sephora is leveraging take-back programs, refillables and launching a new Planet Aware label.
Apr 22nd, 2024
Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.
UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO
The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.
Mar 26th, 2024
Sephora and Pact Collective are collaborating on the U.S. and Canadian launch of the Beauty (Re)Purposed collection program in May 2023.
Sephora x Pact Collective Launch Packaging Collection Program in US, Canada
Under the new program, more than 600 Sephora stores in North America will serve as collection points for consumers.
Apr 21st, 2023
Each of superzero's shampoo offerings has a lifespan equivalent to two 8.4 oz bottles of liquid.
Superzero Unveils Rebrand on Sephora.com
The solid hair care bars feature the 360 Triflex Complex, which combines clinically proven bond building technology with biome-enhancing triolein and bespoke biotech botanicals that are carefully tailored to different hair types.
Apr 4th, 2023
Athena Club's Target expansion comes four years after the brand's founding and seven years after Unilever's acquisition of Dollar Shave Club mainstreamed DTC shaving/personal care. It also comes at a time when many pure-play DTC brands are embracing retail.
Athena Club's Target Expansion Signals a Post-DTC Shave Landscape
The brand reportedly boasts consumers in 60% of U.S. zip codes, a 93% second purchase rate and more than 12,000 five-star customer reviews.
Mar 6th, 2023
In 2023, Iris&Romeo is expecting a triple digit sales increase year-over-year accelerated by direct-to-consumer and retail expansion.
Iris&Romeo Launches at Credo Beauty
This is the brand's first retail partnership.
Feb 14th, 2023
The Saks Beauty Recycling program accepts empty hair care, skin care and cosmetic packaging from all brands, as well as from other retailers.
Saks Launches Beauty Recycling Program With TerraCycle
All collected waste is sorted by category based on composition, such as plastics and metals, and consolidated and sent for processing to become new raw resources that are transformed into new products, like furniture and gardening equipment.
Nov 1st, 2022
The free in-store Walmart U.S. Beauty Recycling Program is rolling out at 25 Walmart locations in Pennsylvania, New Jersey, Oklahoma and Arkansas.
Walmart x P&G x TerraCycle Launch In-store Packaging Collection
The free in-store Walmart U.S. Beauty Recycling Program is rolling out at 25 Walmart locations in Pennsylvania, New Jersey, Oklahoma and Arkansas.
Aug 31st, 2022
By removing water from its formulas, the brand was able to create sustainable, plastic-free packaging and reduce its carbon footprint.
Kate McLeod Available at Sephora.com
The company will launch at the retailer with the Daily Stone, its bestselling blend of rose, frankincense and neroli.
Apr 19th, 2022
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