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12 Results
Type: Article
Section: Retail > Digital/E-commerce
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
News
May the Force Be With You
Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.
Digital/E-commerce
What Walmart Is Learning from Its Beauty Box Program
Five years into the beauty box boom, Walmart offers new opportunities for brands and cost-conscious consumers.
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Devices/Tech
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Event Coverage
CEW Welcomes Andrea Jung
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Digital/E-commerce
Belief in a Mission: Avon Marks 125 Years
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Color Cosmetics
Color Correct
Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
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