Search Global Cosmetic Industry

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

Rhode beauty product display with cosmetics and skincare items on white shelves

Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses

Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.

Woman leaning on tiled green wall next to skincare product jar

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

Bright orange Ulta Beauty storefront with red vertical wall and glass entrance

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.

Three Pareva skincare products in red, blue, and green tubes against white background

Ulta Beauty Unveils 2025 MUSE Accelerator Stars

Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.

Ulta Beauty store interior with cosmetics and skincare products on yellow and white shelves

Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico

Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.

Pastel green Sukoshi beauty store with pink decorative elements and glass storefront

Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape

Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.

Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors

Brok brings more than 35 years of global leadership in consumer brands and retail innovation.

Red and white skincare spray bottle splashing with water droplets

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Neutrogena hydrating face mask with makeup artist applying eyeshadow to model

Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]

"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."

Woman with curly hair applying foundation on her cheek

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation

In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.

Two young women sitting on couch, one holding cardboard box, discussing package

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Olive Young School booth with bright green design at event with multiple attendees

K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

Warehouse store aisle with shelves of bottled products and shopping cart

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Blonde woman smiling with skincare and beauty product bottles

Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More

"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.