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While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

The Angled Cream Blush Brush and the Multi-Powder Blush Brush from ANISA Beauty

New Cosmetic Brushes from Anisa Beauty

Anisa Beauty has launched two new cosmetic brushes, the Angled Cream Blush Brush + Multi-Powder Blush Brush.

Baralan's Premium Re-Charge System was designed to preserve the hygiene of formulations and ensure easy replacement inside the main plastic container.

Sustainable Cosmetic Packaging with Something Extra

Whether it be unique design formats, deco options, product formats or functionality, packaging suppliers are upping their game.

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Unlock the Future: ICONS|ICS EcoRefill Powder Pot, Twist-Base Design

Enjoy an ultra-smooth refill experience with the ICONS|ICS EcoRefill Powder Pot. Unlike any refillable product on the market, it refills from the bottom via a Twist Lock base and has an innovative mess-free design. 100% PP & 26ml fill.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Anson adds, “Another growing trend is the use of vibrant colors and bold photo quality designs, exemplified by our latest launches with Maui Vera and their sun care range. Our patented IML tube technology allows eye-catching graphics that span the entire tube, from shoulder to crimp, transforming a simple tube into a vibrant work of art.”

5 Top Cosmetic Packaging Trends: Insider Insights

We recently surveyed experts in cosmetics packaging to surface the latest trends, which include 3D deco printing, airless glass, body care, single-dose sampling options and more.

Stoelzle Glass Group’s Elixir lightweight 30 ml dropper bottle is ideal for serums and foundations.

New Cosmetic Packaging: Sustainability Meets Functionality

From airless tubes to pumps designed to support sustainable fine fragrance, suppliers are ramping up innovation.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

The products section includes various packaging components and finishes, as well as information highlighting in-house design and engineering capabilities.

ICONS|ICS Eases Product & Service Capabilities with New Site Launch

The products section includes various packaging components and finishes, as well as information highlighting in-house design and engineering capabilities.

ICONS Beauty Group has named Joaquim Camps as president of ICONS America, charged with leading growth of the company's beauty and wellness packaging products, including including tubes, caps, bottles and jars.

ICONS America's New President, Joaquim Camps, to Grow Beauty & Wellness Packaging Business

Camp was previously COO at packaging firm Viscofan USA Inc. and, prior to that, spent more than 15 years at CTL Packaging in the United States and Spain.

Today, we’re seeing a rise in “do-it-all” makeup solutions that offer the best in both skin care and cosmetics with a focus on powerhouse skin-friendly ingredients, all bolstered by extra-effective packaging.

Inside the Hybrid Makeup Renaissance

Skin care x color cosmetic combinations deliver extra efficiency and benefits for today’s no-nonsense consumer.

Annika Groenick, product and sales manager, Berg + Schmidt GmbH & Co. KG, says, “Sun care has traditionally been a category driven by seasonal sales. As UV radiation is known to be one of the major causes of skin cancer and premature skin aging, SPF is essential not only in traditional sunscreens but also in daily care products.'

Insider Insights: Sun Care & Color Cosmetics Trends + Launches | Packaging for Beauty | Ingestible Best Practices

Multi-functionality and sustainability are dominating these markets.

When the NeoDropper's bulb is pressed, the formula within rises in the dip tube and fills the short applicator. The dose can then be dispensed with a new press of the bulb.

Aptar Beauty Boosts Precision Skin Care with NeoDropper

The NeoDropper's design also prevents product from spilling, even if the bottle is overturned, per Aptar.

Laëtitia Beavogui, marketing manager at Albéa Cosmetics & Fragrance, said, “Our objective for 2025 is to offer beauty brands a standard range of refillable lipsticks made of environmentally friendly materials that drive packaging recycling.”

Albéa's Pure Kiss Monomaterial Lipstick Pack Supports Easy Refills

Unigreen's gentle swivel torque offers brands an elegant gesture, per the company, and supports easy and secure refills.

Baralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.

Packaging Trend Tracker: May 2024

From heavy-walled bottles to enhanced refillable formats to unique applicators, packaging designs offer a growing array of brand benefits.

The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.

Packaging Trend Tracker: Enhanced Experiences & Sustainability

From recyclable airless to monomaterial designs to ergonomic refillable concepts, new launches are delivering improved packaging experiences.

Lumson Lead Image

Lumson's refillable jars, the perfect balance between ethic and aesthetics

For Lumson, redesigning, rethinking new refill systems is becoming more and more a priority, without overlooking technical, aesthetic and product protection functions.

The stock is production-ready at HCT’s facility to accommodate orders in 2-3 weeks, including custom decoration, which supports quick launch schedules.

HCT's Speed Line Rapidly Delivers Recyclable Packaging at Low MOQs

To preserve components' recyclability, the Speed Line program only allows decoration processes like silkscreen, hot stamping, inkjet printing and HCT’s Inboss Technology.