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Section: Ingredients > Hair Care

Grabity Hair Lifting Anti-hair loss shampoos.jpg

South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

TRI-K launched DensiFoll, an advanced active targeting hair density and longevity.

TRI-K Debuts Hair Density, Skin Hydration and Brightening Actives During In-cosmetics Global

The new solutions are designed to address critical market demands in hair density, skin hydration and skin brightening.

Formulations are becoming simpler, driven by a desire for simplicity, as well as the introduction of many multifunctional materials.

Beauty’s Multifunctional Moment: Less is So Much More

Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

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11 On-trend Ingredients Coming to in-cos Asia: Anti-Hair Loss Peptide, Exosomes, Vegan TXA and More

Arriving in Bangkok this Nov. 5-7, 2024, in-cosmetics Asia will highlight ingredients and concepts from more than 500 exhibitors. In this sneak preview, we highlight 11 on-trend innovations.

Hair loss and thinning remain pervasive concerns, impacting a significant portion of the global population and driving a robust, innovation-fueled market within the beauty industry.

The Hair Loss Innovation Boom

There’s new hope for consumers’ biggest fear.

Kojic acid has become increasingly popular, as seen in Peace Out Skincare's Dark Spots Serum, featuring kojic acid alongside 3% tranexamic acid and alpha-arbutin.

2025 Beauty Ingredient Trend Preview: What’s Next?

From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

From Scalp Care to Inclusivity: How Hair Care is Evolving

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

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