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Section: Ingredients > Hair Care

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

Sustainability is driving packaging for beauty, meanwhile scalp care tops the hair care trends.

May Insider Insights: Packaging for Beauty Launches + Hair Care Ingredient Launches

Industry experts share what trends they are seeing in these spaces.

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

What Consumers Want from Hair Care in 2024

From clear benefits to specific ingredients, the data speaks for itself.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

A new report from Kline argues that the application of emollients and moisturizers, delivery systems, fragrances and essential oils, texture modifiers, and exfoliants can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Clinical Eclipses Clean: Ingredient Trend Tracker

Efficacy, expert-backed claims and third-party certifications are the keys to beauty shopper engagement in 2024.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

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