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Consumers & Markets
Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them
Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.
News
Think Like a Designer
Applying design thinking can ensure that brands remain cohesive, from packaging line organization to retail.
Event Coverage
Live From New York: FGI Honors Rising Stars
Innovation and creation is celebrated in events.
Consumers & Markets
Multinationals are Missing Out on Multicultural Beauty
There are untapped market potential and challenges, offering opportunities for niche players.
News
Expanded: Bringing a Beloved Brand Back to Life
An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.
Event Coverage
CEW Celebrates Beauty’s Finest
CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.
Regulatory
Structured Surfactants
A new look at a well-known ingredient class yields new possibilities and a tool for innovation.
Regulatory
When Clean Isn't Enough
Fresh strategic planning for bath and body meets market demands and offers the promise of growth.
Bath & Body
When Clean Isn't Enough
Fresh strategic planning for bath and body meets market demands and offers the promise of growth.
Skin Care
Prebiotic & Postbiotic Skin Care: A Rebalancing Act
Decoding the function and impacts on skin health could lead to new solutions for atopic dermatitis, psoriasis, acne and more.
Fragrance/Home
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Ingredients
Innovation Drives Sales Growth
Product innovation is the main driver of sales growth in the cosmetics and toiletries market as brands compete to achieve maximum standout on shelf and aim to win over new customers.
Ingredients
Complete Solutions for Fast Innovation
How Ingredion’s innovation strategy has been reshaped by speed-to-market and clean label demands, sustainability and more.
Consumers & Markets
Movers and Shakers in Men’s Grooming
A strong brand that male consumers like and trust clearly pays off, with sales growth in men’s care continuing. And transferring a strong brand image from established and recognized products to product and category extensions may be key for further growth.
Bath & Body
Body Care Undergoes a Transformation
While facial care continues to account for the lion’s share of skin care total value sales, body care has been going through a transformation period, driven by innovation and further expansion into emerging markets.
News
Boost Your Sampling with Hotel Amenities
How to create a program that builds big brand equity.
Launches & Claims
Performance & Sustainability are the Future of Beauty
A new generation of mass balanced ingredients offer the high-efficacy and verifiable sustainable credentials today’s shoppers demand.
Bath & Body
Body Care Gets Smarter: From Skinification to Wellness, Climate Resilience and Waterless Innovation
From serums to sustainable soak: body care is shedding basic moisturizer status with climate-conscious actives and personalized performance innovations.
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