Search Global Cosmetic Industry: Page 100

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Type: Article
Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.
The Case for Mass Vs. Class
How beauty channels really work, and where your brand belongs.
Sep 8th, 2016
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Maquat® SC18: A naturally, plant derived Stearalkonium Chloride
Maquat® SC18 is a high quality, low color cationic surfactant with excellent substantive properties for use in hair conditioner and lotions/creams.
Sep 8th, 2016
Influencer marketing is highly effective, if brands avoid critical pitfalls.
Beauty Under the Influence
Why trust is at the center of the industry's influencer marketing revolution.
Sep 6th, 2016
Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.
Selling Lipstick to Your Dad
The pitfalls of one-size-fits-all marketing.
Sep 6th, 2016
From left: Sway Group CEO Danielle Wiley and iFabbo CEO Sinead Norenius-Raniere; combined, the companies boat about 75% of the top beauty bloggers.
Influencing the Influencers
Sway Group has harnessed 75% of the top beauty bloggers in a bid to increase the effectiveness of influencer marketing.
Sep 6th, 2016
If an ingredient is not well-known by consumers, we must be prepared to handle the cost of making that ingredient known, and educating the consumer regarding its positive attributes.
Aligning Claims and Brands
What formulators and product development teams need to know about performance and claims testing.
Sep 2nd, 2016
Heritage beauty brands need to balance playfulness and functionality in their marketing messages.
Heritage Beauty Needs to Go Social
What to do when the old standbys of brand reputation and repeat purchases no longer apply.
Sep 2nd, 2016
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Plantasil® 4V: Our Silicone Alternative, 4 Values Conditioning Booster
When it comes to formulation, BASF’s new ingredient shows clear benefits: It is easy to use in cold processes and is compatible with all relevant conditioning polymers.
Sep 1st, 2016
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Coming Clean on Beauty
Inside Credo's latest expansion and the future of the natural, organic, vegan and ethical consumer.
Aug 29th, 2016
The foam-squeeze format's fun, kid-friendly aspects are among its greatest advantages according to the panelists.
Building a Better Foamer
New research yields foamer packaging concepts that optimize the consumer experience.
Aug 29th, 2016
Knowing your customer will streamline your brand-building efforts.
Target Practice
Unlocking the true power of your audience streamlines your brand-building efforts and spares you from costs.
Aug 29th, 2016
The metrosexual is gone. The man that has replaced him is reshaping the male grooming sector.
A Whole New Man
Say goodbye to the metrosexual and say hello to the post-recession man and the skin care brands that speak to them.
Aug 25th, 2016
The premium beauty consumer is changing in critical ways.
3 Secrets of the New Premium Beauty Consumer
A shift away from status-driven purchases and toward those that provide an experience and distinct benefit is remaking this growing category.
Aug 25th, 2016
The gap between a brand's retail plan and the in-store reality is the subject of new data-gathering efforts.
What the Beauty Care Consumer Sees at Retail
Understanding the gap between the retail plan and the retail reality in-store.
Aug 25th, 2016
Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.
Exclusive: Bluemercury and the Power of "Hyper"
Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.
Aug 24th, 2016
Scentbird is remaking the fragrance retail experience, one bottle at a time.
Solving the Fragrance E-commerce Problem
How the consumer experience can be enhanced online for today's tastes.
Aug 23rd, 2016
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CTPA on Brexit: 'Refrain from Hasty Actions'
While the BBC recently explained "all that citizens need to know" about the U.K. departure from the EU, the cosmetics industry should know the implications, too. Emma Meredith, Ph.D., of the UK-based CTPA, explains what is and isn't known.
Aug 19th, 2016
The design project for Marc Jacobs Beauty’s packaging infused “juicy” shapes and products that looked like candy, foundations that look like pills, elegant lipsticks in a posh nude case, pushing the brand toward the border of credibility and fun.
Rule-breaking Beauty
Two beauty packaging projects yield distinctly different results but teach the same lesson on design.
Aug 13th, 2016
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