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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

The Naturals Consumer: 12 Truths

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Outshining the Sun Care Competition: 10 Innovation Strategies

“Good source of vitamins” and “antioxidant” are among the fastest-growing sun care category claims, per Euromonitor, reflecting the sun-care-and-more approach to many launches.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Olay subjected its Professional Pro-X line to multistage clinical trials to substantiate claims that the products reduced the appearance of facial fine lines and wrinkles.

Pushing Boundaries: Claims & Substantiation in Skin Care

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

Genomics—Advanced Tools to Combat Aging

The science of genomics seems daunting, but it is essentially just a refined way of looking at wrinkles, hydration, pigmentation. The goal is the same—youthful skin.

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Post-Gourmand: The Future of Sweetness

What is so interesting and exciting from both a creation and marketing point of view about savory gourmand is that it opens up a palette of ideas and kitchen-inspired processes that desserts never go through.

Baralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.

Packaging Trend Tracker: May 2024

From heavy-walled bottles to enhanced refillable formats to unique applicators, packaging designs offer a growing array of brand benefits.

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

From left to right: Ouidad, Leslie Marino, Barbara Zinn-Moore, Gina Boswell and Lisa Hawkins

CEW Hosts 2011 Achiever Awards

This year's honorees include Gina Boswell, executive vice president, Unilever Personal Care, North America; Lisa Hawkins, senior vice president, marketing, education & events, North America, Dior Beauty; Leslie Marino, general manager, Kérastase & Shu Uemura Art of Hair, L’Oréal USA; and Barbara Zinn-Moore, senior vice president, general merchandise manager, cosmetics & home, Lord & Taylor.

The Spa Market as a Distribution Channel

Engaged, dedicated skin care professionals and consumers are bonuses of distributing a skin care brand in the spa channel, but there are challenges.

New Spray Options for Thicker Formulas

Breaking down viscosity barriers opens doors in more personal care segments for spray dispensing with less mess.

Ingrid Jackel, CEO and chairwoman of Physicians Formula.

The Pursuit of Wow

Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.

A Lesson in Sustainability: Natura's Marcos Vaz

Natura’s sustainability director talks about the advantages and barriers of adopting the responsible use of biodiversity as a platform for ingredients and product development, demonstrating it is possible to achieve the perfect balance between social development and economic success.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Global Fragrance Market Booms

Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.

Marketing Matters: Changes Bring Opportunities

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

Cosmeceuticals: Still Topical

A close look at cosmeceuticals as a category and the nature of ingredients defined as such sheds some light on the possibilities in creating a harmonious line in which topically applied products, along with those ingested, play an increasingly important role.

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