Search Global Cosmetic Industry: Page 44

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Type: Article
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4 Ways to Organize Your Brand around the User Experience
User benefits, scent and ingredients, regimen steps, and blends and combinations.
Feb 17th, 2016
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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them
Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.
Mar 4th, 2015
Feeding Her Insatiable Appetite for Nail Polish
An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”
Sep 30th, 2014
Beauty Typography: A Window Into Brand Personality
The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.
Apr 27th, 2012
Beth Ann Catalano and Tina Hedges
Beauty with a Twist
In a made-for-TV meeting just over two years ago, beauty industry veterans Beth Ann Catalano and Tina Hedges found each other—business partners with complementary skills and a shared passion for serving the customer.
Aug 15th, 2008
Honey and Snails
The modern scientific mind can sometimes shut down when confronted with anecdotal information, often assigned to natural-based ingredients, but the industry, as a whole, would gain a wealth of possibilities by taking everything seriously.
Oct 5th, 2009
Marketing Matters: Changes Bring Opportunities
Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.
Jan 9th, 2009
The Mystique of Mainstream Middle Eastern Beauty
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 5th, 2010
The Seven Deadly Sins of Beauty Brand Storytelling
Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.
Feb 24th, 2014
How Research Helps Brands Sell More, Avoid Catastrophes and Win Hearts
Custom research can be a window into your target consumers’ worlds.
Oct 27th, 2014
Future Perfect
Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.
Oct 5th, 2009
Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.
Dec 10th, 2008
State of Packaging 2011
Beauty industry packaging providers weigh in on trends through 2011 and into 2012, packaging as a part of the marketing mix, emerging market impacts and more.
Nov 1st, 2011
“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”
The 2024 Sun Care Agenda
From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.
Jun 3rd, 2024
Searches for 'mica cosmetics' (in Japanese) are up 1,450% in the past week, according to Google Trends, with a recent news report exposing child labor mica mining in Madagascar.
8 Trends in Beauty — Targeting Child Labor Mica Mining, Russian Beauty, HNB Powder, Torriden LMW HA Toner and More
Weekly, C&T digs into trending searches and hashtags related to cosmetics. Now trending: mica mining, child labor and taking action; discontinued cosmetics and the Russian beauty market; HNB Soft Focus Loose Powder; Torriden Dive-in LMW HA Toner; etc.
Jun 27th, 2024
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Influencer Marketing Strategies for Indie, Mass and Luxury Brands
How to drive conversion among the frivolous millennials and tech savvy boomers.
Jul 5th, 2017
Makeup got all the headlines (and the plurality of sales) last year, but select skin care and fragrance segments also performed well.
Beauty Shakeup
What 2016 market figures and the latest shifts in product innovation, shopping patterns and consumer sentiment mean for the industry in 2017 and beyond.
Feb 27th, 2017
Parabens and Pink Slime
Do consumers have too much information to make a truly informed decision?
Jul 10th, 2012
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