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Spate recently noted that terms such as “revitalizing” and “ageless” are the fastest-growing keywords accompanying consumer hair care searches.

5 Top Hair Health Innovation Opportunities

Increasingly complex solutions for the hair are driving category premiumization and opening new brand possibilities.

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Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

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Strengthening Hair for Summer With Chromaveil

Croda's Chromaveil® is formulated to offer hair broad-spectrum UV protection, helping shield it from the damaging effects of UVA and UVB rays radiating from the sun.

The Parallel Worlds of Hair Care

Developed and emerging markets are currently consuming hair care products in two very diverse, distinct ways—one trading down and the other trading up.

Consumers have put an emphasis on using hair care products with natural ingredients.

4 Hair Care Ingredient & Packaging Trends

The hair care segment is seeing crossover from trends in the skin care industry.

Innovations continue to expand in the hair color and anti-aging sectors.

Anti-Aging and Hair Care Ingredients

Beauty ingredients are becoming increasingly innovative to target the evolving needs of consumers.

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A Sustainable Future for Hair Conditioning

Replace quats and unlock ingredient claims for the conscious consumer. Create high performance hair care that is 100% plant-based, readily biodegradable, and non-toxic to aquatic life.

Hair Care: A Push/Pull Market

Though it remains the personal care industry’s second largest market, hair care is struggling against the challenges of market maturity while seeking footholds in emerging regions. Potential is being created, however, as products are tailored to increasingly specific needs.

For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.

The 2022-2024 Hair Care Agenda

Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.

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Lubrizol’s mild micellar formulation for hair

The tender, loving cleanser for hair – Lubrizol’s mild micellar formulation gently draws out impurities.

Consumers are no longer dreading the aging process.

8 Well-aging Skin & Hair Trends

Consumers have taken a more productive approach to well-aging in their daily skin and hair routines while continuing to embrace the beauty of aging.

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VIDEO: Consumers Want Preventative Hair Care

Want what? Find out more in this two-part video series on consumer hair care demands, featuring P&G Head & Shoulders scientists.

ThermaFuse CEO Van Stamey

A New Slant Salon Hair Care

HeatSmart Complex may be in each of its products for heat-styled hair, but from technology and package design to point-of-purchase marketing and a new business model, a different way of looking at the industry and all kinds of smarts have gone into building the ThermaFuse brand.

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Increasing Elasticity in Hair and Skin

A look at ingredients that help achieve this—the polymer effect.

A New Style for Hair Care

For hair care brands, increased presence in the emerging markets, development in areas of innovation, and acquisitions that help to increase sales and margins are key strategies to earning a share of a global market that’s returning to moderate growth.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

The addition of Croda's Cutissential Behenyl 18-MEA and Cutissential 18-MEA 40 to hair care helps to restore damaged hair back to its initial healthy state.

Managing Hair: A Unique Selling Proposition

Croda’s Cutisssential series offers the power to replenish an essential hair lipid and correct damaged hair's propensity for water, thereby facilitating the creation of products that restore the look, feel and manageability of healthy hair.

A New View of Old Hair

As anti-aging products are becoming more mainstream in hair care, graying hair is still one of the biggest reminders of the aging process.

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