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168 Results
Type: Article
Color Cosmetics
The Changing Hue of Color Cosmetics
Euromonitor International highlights the thriving categories in color cosmetics and reports that early signs of a return to form for consumer spending in 2011 are encouraging for the overall category.
News
The Emotional Engagement Factor
3 ways to communicate beauty benefits on social media.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Color Cosmetics
Markets Drive Color Cosmetics Growth
Euromonitor International projects slow growth for color cosmetics. Continued success lies in innovation and expansion.
Regulatory
Chemical Reaction: The Basics
Questions from a high school student aptly reflect issues raised by both consumers and new entries to the industry. Answering these questions yields a better understanding of the industry and forecasts its future.
Consumers & Markets
Do Beauty Incubators Still Matter?
In 2023, incubators continue to feed and support the industry’s creative pipeline.
Devices/Tech
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Packaging
Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out
Products with smart and inventive packaging that will stand out from the competition and ultimately survive.
Color Cosmetics
A Season of Rebirth
Color trends for Spring 2011 run the gamut between traditional pastels to bright neons.
Color Cosmetics
Kjaer Weis & the Future of Color Cosmetics
Gillian Gorman Round, CEO of Kjaer Weis, discusses the brand's new launch, the state of color cosmetics and what lies ahead.
Color Cosmetics
3 Ways to Tap Into the Teen Beauty Movement
Teens are skeptical and can flip from one brand to another in search of interchangeable, trend-led products. As a result, brands have to work much harder to pin down this consumer group.
Launches & Claims
5 Reasons High-tech Beauty Isn’t Taking Off
And five ways we can make it happen.
Packaging
Tapping Consumer Instincts for the Holidays
Great seasonal packaging must be more than simply beautiful; it also must offer extra value. Premium packaging for the holiday season can bring strong visibility to brands, which use the opportunity to present different products from a line in a single package.
Suppliers & Services
Private Label Groomed to Take on Personal Care Brands
With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.
News
Application and Execution
For brands seeking to capitalize on product trends, innovations from suppliers and packagers must complement both formulas and brand ideals.
Color Cosmetics
[Exclusive L’Oréal Q&A] Formulating for the 55+ Woman
The products have been meticulously designed and formulated for the 55+ woman: not to alienate her from the market, but to embrace her and bring her in if she wants to use makeup.
Color Cosmetics
The Future Bright for Color Cosmetics Despite Economic Gloom
While 2012 is a year of numerous strategic challenges for color cosmetics, creative and innovative product development, together with savvy and bold investment in emerging markets, will yield opportunities.
Regulatory
Coloring Outside Traditional Makeup Lines
From ethical treatment and sourcing, to dramatic and lasting effects, color cosmetics have adopted some strategies of their product-sector counterparts—with a flair only they can achieve. Following are some examples from in-cosmetics Global.
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